About

Current Work

I am always working on something that I can share publicly. Here is my current muse!

Profile

Current CV:

CV – Robert Davis – April 2025 – Consulting and Permanent Roles
DAVIS CV AC – April – FINAL – Academic, Research and Facilitation
Written References – Various References
Teaching Evaluations – Various Teaching Evaluations

Key Resources

Current Thinking

Implications for Innovation in AI: Lessons from Strategic Innovation Management in Global Medical Device Manufacturing Version AI Innovation (Vs_Ai_i_1) (AI Innovation – 1 – Vs_Ai_i_1).

Book

BOOK: SOCIAL MEDIA BRANDING Social Media Branding by Robert Davis.

Key Publications

Robert Davis, Kevin Sheriff, Kim Owen (2019), Conceptualising and measuring consumer authenticity online, Journal of Retailing and Consumer Services 47, 17–31 [ABDC Ranking: A] (2019 Davis Conceptualizing and Measuring Consumer Authenticity JRCS 47 17–31).
Robert Davis, Sandra D. Smith, Bodo Lang, (2017), A comparison of online and offline gender and goal directed shopping online, Journal of Retailing and Consumer Services, 37. [ABDC Ranking: A] Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping
Davis, R.A. and McGinnis, L. Consumption Guilt: Rationalising Excessive Fan Behaviour, Journal of Retailing and Consumer Services, [ABDC Ranking: A]: JRCS – 2016 – 28 – Conceptualising Excessive Fan BehaviorDavis,
R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing and Consumer Services, [ABDC Ranking: A]. JJRC979
Davis, R.A., Lang, B., and San Diego, J. (2014). Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?” Journal of Consumer Behaviour. [ABDC Ranking: B]. Davis, Lang & San Diego 2014 JCB 13.
Davis, R.A., Lang, B., and Gautam, I. (2013). Modelling Utilitarian-Hedonic Dual Mediation (UHDM) in the Purchase and Use of Games. Internet Research, 23 (2), pp. 229-256. [ABDC Ranking: A]. 17084659
Davis, R.A., and Lang, B. (2013) Does Self-Congruity Increase Game Usage and Purchase? Young Consumers, 14 (1) pp. 52-66. [ABDC Ranking: B]. Young Consumers – 2013 – Games and Self Congruity.
Davis, R.A., and Lang, B. (2013). Modelling Game Usage, Purchase and Perceived Complexity. ACM Computers in Entertainment. [ABDC Ranking: B].
Davis, R.A. and Chaudhri, A. (2012), “Conceptualizing Play in Mobile Commerce Environments.” International Journal of Mobile Marketing, 7 (2), p 65. [ABDC Ranking: C]. IJMM Sum 2012 Vol. 7 No. 2
Davis, R.A., and B. Lang (2012). Does Perceived Control Increase Game Usage and Purchase Behaviour? International Journal of Consumer Research, 1179-8785. [ABDC Ranking: C]. [http://issuu.com/kimfam/docs/ijcr_v1n1?e=5896293/2940461].
Davis, R.A., Laszlo Sajtos and Ahsan Chaudhri, (2012), Do Consumers Trust Mobile Service Advertising? Contemporary Management Research, 7(4), pp. 245-270. [ARC Ranking: B]. 1. 245-270 (ICMS #41)
Solomona, M., and Davis, R.A. (2012). Exploring Entrepreneurship Policy in a Pacific Context: The Case of Tonga. International Journal of Entrepreneurship and Small Business, 16 (2), pp. 131-145. [ABDC Ranking: C]. IJESB160202.
Davis, R.A., and Lang, B. (2011). Modelling Game Usage and Purchase Behaviour: The Consumption Value of Self Efficacy. Journal of Retailing and Consumer Services, 19, 67-77. [ABDC Ranking: A]. JJRC771 (1).
Davis, R.A., and Lang, B. (2011). Modelling Game Usage, Purchase Behaviour and Ease of Use. Entertainment Computing, 3, 27-36. [ABDC Ranking: C]. ENTCOM58.Davis, R.A. (2010), “Conceptualizing Fun in Mobile Commerce Environments.” International Journal of Mobile Communications, 8(1), pp. 21–40. [ABDC Ranking: C]. IJMC 8(1).
Davis, R.A. and Sajtos, L. (2009), “Anywhere: Measuring the Ubiquitous Consumer’s Impulse Purchase Behaviour.”, International Journal of Mobile Marketing, 4(1):15–22. [ABDC Ranking: C]. IJMM2009.
Davis, R.A. and Sajtos, L. (2008), “Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media.” Journal of Advertising Research 48 (3): 375–391. [ABDC Ranking: A]. 08040_Davis_JAR 2008.
Davis, R.A. and Wong, D. (2007), The Optimal Experience of eLearning Environments (2007), Decision Sciences Journal of Innovative Education 5 (1): 97–126. [ABDC Ranking: B]. DSJIE – Davis and Wong 2007.
Davis, R.A. and Yung, D. (2005), Understanding the Interactivity Between Mobile Commerce and Television Environments, Communications of the ACM, July 48 (7): 103–105. [ABDC Ranking: A]. CACM2005p103-davis.
Danaher, P.J. Wilson, I.W. and R. A. Davis, (2003), A Comparison of Online and Offline Consumer Brand Loyalty, Marketing Science, 22 (4): 461–476. [ABDC Ranking: A*]. MKTSCI2003.
Davis, R.A., Buchanan–Oliver, M. and Brodie R. J. (2000), “Retail Service Branding in Electronic–Commerce Environments”, Journal of Service Research, 3(2), 178–186. [ABDC Ranking: A*]. JSR3_2.
Lindgreen A., Davis, R.A., Brodie R. J and Buchanan–Oliver, M (2000), “Pluralism in Contemporary Marketing Practices”, International Journal of Bank Marketing, 18 (6) 294–308. [ABDC Ranking: A]. IJBM18_6.
Davis, R.A. and Buchanan–Oliver, M., (1999), “Marketing Relationships in a Computer–Mediated Environment, (CME),” Australasian Marketing Journal, 7, 1. [ABDC Ranking: B]. [vol2no1ECommerce Strategy].
Davis, R.A., Buchanan–Oliver, M., and Brodie, R.J. (1999), “Relationship Marketing in Electronic Commerce Environments.” Journal of Information Technology, 14, 4, 319–331. [ABDC Ranking: A*]. JIT100016.

Consulting Service, Value and Evidence

drrobertdavis.com provides the following consulting services which have been developed since 1996 when he was an early pioneer in the digital marketing space.

Moving from IBM as a Marketing Manager for the IBM Global Network to his PhD on Online Shopping (based on Woolworths Online) at the University of Auckland Business School (AACSB, EFMD-EQUIS, AMBA, #65 in QS World University Rankings):

Strategy Service: Strategy Development and Implementation.
Research Service: Organisational, Market and Social Research.
Innovation Service: People and Organisational Learning.

drrobertdavis.com also supports Jaxber in New Zealand exclusively. Jaxber is a multi-platform and multilingual solution for qualitative and quantitative data collection. It is a Mobile cloud-based App that allows organisations to capture and share insights, feedback & knowledge from their stakeholders.

The core values are the main reason why clients engage with strategy and research services. Read some customer testimonials.

Robert Davis (PhD) is the founder and senior partner at drrobertdavis.com. He leads the strategy, research and innovation practices: linking knowledge creation with strategy, transformation and momentum.

Since creating drrobertdavis.com, Robert has over 25 years experience working with clients across retail, healthcare, consumer products, consulting services, government (local, national, international) sport, air travel and tourism. Project work has been completed locally and internationally for clients such as the Waitemata PHO, the Auckland Regional Physical Activity Strategy (ARPASS), the nzmotorcycleshow.co.nz, Zealandia, Fisher and Paykel Healthcare, the governments of Tonga and Vanuatu, AusAid, New Zealand and International Paralympics, Air New Zealand and Tuanz.

Robert is an expert in digital strategy, branding and service engagement with advanced skills in quantitative and qualitative methods. Often Robert is asked to tackle the tough questions where answers and options arrive through innovation in approach and thinking.

Robert is a Fellow of the Chartered Institute of Marketing (UK). He has a PhD and Master of Philosophy (Hons.) from the University of Auckland Business School. His undergraduate degree is in Agricultural Science (Hons.).

Contact Robert: m: ++(64) 2108192090 e: drradavis@gmail.com