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Robert Davis has published extensively in internationally ranked, peer reviewed journals on various aspects of digital strategy and marketing. Here are some examples. Selected papers can be downloaded here.

Current A* and A Publications

A/A* Journal Publications Based on the Australian Business Deans Council 2013 Rankings (Repeated Below)

A* Rank

Peter J. Danaher, Isaac W. Wilson, Robert A. Davis, (2003), A Comparison of Online and Offline Consumer Brand Loyalty, Marketing Science, 22 (4): 461–476 (Ranking A*).

Davis, R., Buchanan–Oliver, M. and Brodie R. J. (2000), “Retail Service Branding in Electronic–Commerce Environments”, Journal of Service Research, 3(2), 178–186.

Davis, R., Buchanan–Oliver, M., and Brodie, R.J. (1999), “Relationship Marketing in Electronic Commerce Environments.” Journal of Information Technology, 14, 4, 319–331.

A Rank

1. Davis, R.A., S. Smith, B Lang (2017). A Comparison of Online and Offline Gender and Goal Directed Shopping Online, forthcoming Journal of Retailing and Consumer Services, [ABDC Ranking: A]. Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping

Davis, R.A. and McGinnis, L. Consumption Guilt: Rationalising Excessive Fan Behaviour, Journal of Retailing and Consumer Services, [ABDC Ranking: A]. Davis McGinnis – JRCS – 2016 – 28 – Conceptualising Execessive Fan Consumption Behavior

Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing and Consumer Services, [ABDC Ranking: A].

Davis, R., Lang, B., and Gautam, I. (2013). “Modelling Utilitarian-Hedonic Dual Mediation (UHDM) in the Purchase and Use of Games.” Internet Research, 23 (2), pp. 229-256.

Davis, R., and Lang, B. (2011). “Modelling Game Usage and Purchase Behavior: The Consumption Value of Self Efficacy.”  Journal of Retailing and Consumer Services. 0969-6989.

Robert Davis and Laszlo Sajtos (2008), “Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media.” Journal of Advertising Research 48 (3): 375–391 .

Robert A. Davis and David Yung, (2005), “Understanding the Interactivity Between Mobile Commerce and Television Environments.” Communications of the ACM, July 48 (7): 103–105.

Full Publications List

My research develops new consumer behaviour models in interactive and non-interactive retail markets based upon three forms of empirical evidence: qualitative, actual consumer response data sets and questionnaire data. These models direct strategy decision making particularly in relation to consumer behaviour (e.g., retailing, interactivity, customer experience, branding, hedonic/utilitarian consumption) in the consumers usage and purchase behaviour in offline, online (web), social media, mobile and gaming markets.

Journal Articles[1]

  1. Davis, R.A., S. Smith, B Lang (2017). A Comparison of Online and Offline Gender and Goal Directed Shopping Online, forthcoming Journal of Retailing and Consumer Services, [ABDC Ranking: A].
  2. Davis, R.A. and McGinnis, L. Consumption Guilt: Rationalising Excessive Fan Behaviour, Journal of Retailing and Consumer Services, [ABDC Ranking: A].
  3. Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing and Consumer Services, [ABDC Ranking: A].
  4. Davis, R.A., Lang, B., and San Diego, J. (2014). Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?” Journal of Consumer Behaviour. [ABDC Ranking: B]
  5. Davis, R.A., Lang, B., and Gautam, I. (2013). Modelling Utilitarian-Hedonic Dual Mediation (UHDM) in the Purchase and Use of Games. Internet Research, 23 (2), pp. 229-256. [ABDC Ranking: A]
  6. Davis, R.A., and Lang, B. (2013) Does Self-Congruity Increase Game Usage and Purchase? Young Consumers, 14 (1) pp. 52-66. [ABDC Ranking: B]
  7. Davis, R.A., and Lang, B. (2013). Modelling Game Usage, Purchase and Perceived Complexity. ACM Computers in Entertainment. [ABDC Ranking: B]
  8. Davis, R.A. and Chaudhri, A. (2012), “Conceptualizing Play in Mobile Commerce Environments.” International Journal of Mobile Marketing, 7 (2), p 65. [ABDC Ranking: C]
  9. Davis, R.A., and B. Lang (2012). Does Perceived Control Increase Game Usage and Purchase Behaviour? International Journal of Consumer Research, 1179-8785. [ABDC Ranking: C]
  10. Davis, R.A., Laszlo Sajtos and Ahsan Chaudhri, (2012), Do Consumers Trust Mobile Service Advertising? Contemporary Management Research, 7(4), pp. 245-270. [ARC Ranking: B]
  11. Solomona, M., and Davis, R.A. (2012). Exploring Entrepreneurship Policy in a Pacific Context: The Case of Tonga. International Journal of Entrepreneurship and Small Business, 16 (2), pp. 131-145. [ABDC Ranking: C]
  12. Davis, R.A., and Lang, B. (2011). Modelling Game Usage and Purchase Behaviour: The Consumption Value of Self Efficacy. Journal of Retailing and Consumer Services, 19, 67-77. [ABDC Ranking: A]
  13. Davis, R.A., and Lang, B. (2011). Modelling Game Usage, Purchase Behaviour and Ease of Use. Entertainment Computing, 3, 27-36. [ABDC Ranking: C]
  14. Davis, R.A. (2010), “Conceptualizing Fun in Mobile Commerce Environments.” International Journal of Mobile Communications, 8(1), pp. 21–40. [ABDC Ranking: C]
  15. Davis, R.A. and Sajtos, L. (2009), “Anywhere: Measuring the Ubiquitous Consumer’s Impulse Purchase Behaviour.”, International Journal of Mobile Marketing, 4(1):15–22. [ABDC Ranking: C]
  16. Davis, R.A. and Sajtos, L. (2008), “Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media.” Journal of Advertising Research 48 (3): 375–391. [ABDC Ranking: A]
  17. Davis, R.A. and Wong, D. (2007), The Optimal Experience of eLearning Environments (2007), Decision Sciences Journal of Innovative Education 5 (1): 97–126. [ABDC Ranking: B]
  18. Davis, R.A. and Yung, D. (2005), Understanding the Interactivity Between Mobile Commerce and Television Environments, Communications of the ACM, July 48 (7): 103–105. [ABDC Ranking: A]
  19. Danaher, P.J. Wilson, I.W. and R. A. Davis, (2003), A Comparison of Online and Offline Consumer Brand Loyalty, Marketing Science, 22 (4): 461–476. [ABDC Ranking: A*]
  20. Davis, R.A., Buchanan–Oliver, M. and Brodie R. J. (2000), “Retail Service Branding in Electronic–Commerce Environments”, Journal of Service Research, 3(2), 178–186. [ABDC Ranking: A*]
  21. Davis, R.A. and Buchanan–Oliver, M., (2000), “Managing out of Bounds: The Case of Electronic Commerce,” University of Auckland Business Review, 2, 1. [ABDC Ranking: C]
  22. Davis, R.A., Buchanan–Oliver, M. and Brodie R. J. (2000), “Take it on Trust”, Strategic Direction, 16 (6): 11–13. [ABDC Ranking: C]
  23. Lindgreen A., Davis, R.A., Brodie R. J and Buchanan–Oliver, M (2000), “Pluralism in Contemporary Marketing Practices”, International Journal of Bank Marketing, 18 (6) 294–308. [ABDC Ranking: B]
  24. Davis, R.A. and Buchanan–Oliver, M., (1999), “Marketing Relationships in a Computer–Mediated Environment, (CME),” Australasian Marketing Journal, 7, 1. [ABDC Ranking: B]
  25. Davis, R.A., Buchanan–Oliver, M., and Brodie, R.J. (1999), “Relationship Marketing in Electronic Commerce Environments.” Journal of Information Technology, 14, 4, 319–331. [ABDC Ranking: A*]

Conferences

  1. Davis, R and Lang, B. (2014), The LOOP Model: Modelling Consumer Interactivity and Trust In Campaigns Coupling Simultaneous Media 43rd EMAC Annual Conference, Valencia, Spain, June 3-6.
  2. Piven, I., Davis, R.A. and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, European Conference Social Media ECSM, Brighton (http://academic-conferences.org/ecsm/ecsm2014/ecsm14-home.htm).
  3. McGinnis, Davis, R., L, Gentry, J (2014), New Zealand Underdogs: Giving All a ‘Fair Go’, 39th Annual Macromarketing Conference 2014, July 2-5, Macromarketing and the Crisis of the Social Imagination, School of Management, Royal Holloway, University of London.
  4. Davis, R.A., Lang, B., and San Diego, J. (2013). A Comparison of Online and Offline Gender and Goal Directed Shopping Online. 2013, Academy of Marketing Science World Marketing Conference.
  5. Davis, R.A. (2013). Modelling Consumer Interactivity in Campaigns Coupling Simultaneous Media. American Academy of Advertising, Albuquerque, New Mexico.
  6. Davis, R.A., R. Bhat and K. Xaythanith, (2013). Conceptualising the Entrepreneurial Behaviour of Small and Medium-Sized Enterprises in Laos. International Conference on Research in Marketing (ICRM 2013), 21 – 22, December 2013, New Delhi, India. Convened by IIT Delhi, Curtin University & XLRI Business School.
  7. Piven, I., Davis, R.A. and M Breazeale (2013). Conceptualising the Brand Relationship in Social Media Consumption. 22th AMA Annual Frontiers in Service Conference (Not Presented).
  8. Davis, R.A., and Ahsan Ali Chaudhri (2013), Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns. Best Conference Paper Award, 2013 MAG Scholar Global Business, Marketing and Tourism Conference, Dubai, United Arab Emirates, November 10 – 14, 2013.
  9. Gautam, N., Davis, R.A., and Lang, B. (2012). Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. Australia New Zealand Marketing Academy (ANZMAC).
  10. Piven, I., and Davis, R.A. (2012). Conceptualising the Brand Relationship in Social Media Consumption. Australia New Zealand Marketing Academy (ANZMAC).
  11. Davis, R.A., Lang, B., and San Diego, Josefino. (2012). Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Australia New Zealand Marketing Academy (ANZMAC).
  12. Hunt, D., and Davis, R.A. (2012). Exploring Adolescent Entrepreneurial Learning and Consequential Behaviour. Australia New Zealand Marketing Academy (ANZMAC). Poster Presentation (Not Presented).
  13. Lim, M., and Davis, R.A. (2012). Conceptualising Cause-Related Marketing: An Algorithm-Based Content Analysis. Australia New Zealand Marketing Academy (ANZMAC). Poster Presentation (Not Presented).
  14. Davis, R.A. and Ahsan Chaudhri (2012), “Conceptual Framework to Integrate Cloud Computing with Mobile Marketing,” The Second International Conference on Interdisciplinary Research and Development, Interdisciplinary Network of the Royal Institute of Thailand Under the Royal Patronage of HRH Princess Maha Chakri Sirindhorn, Bangkok, Thailand, 1 June 2012, http://www.INRIT2012.com.
  15. Davis, R.A., Bodo Lang and Josefino San Diego (2012), Does a Consumers Gender Matter Online or Offline? The Mediating Effect in Hedonic Consumption and Purchase Behaviour, 11th Gender, Marketing & Consumer Behaviour Conference, Queenstown New Zealand. 2-4 July, 2012.
  16. Piven, I and Davis, R.A.(2012). Exploring the Consumers Service Brand Consumption In A Social Media Community, CBR 2012, The Consumer-Brand Relationships Conference, Simmons School of Management, Boston, Massachusetts (USA). Poster Presentation.
  17. Davis, R.A., and Lang, B. (2012). Do Consumers Enjoy Computer Games? DMEF Direct/Interactive Marketing Research Summit. October 13 – 14, 2012 in Las Vegas, NV (not presented).
  18. Davis, R.A., and Gautam, N. (2011). Conceptualising Service Culture. Australia and New Zealand Marketing Academy 2010 Conference Proceedings. 978-0-473-17820-8.
  19. Lim, M., and Davis, R.A. (2011). Conceptualising Service Dominant Logic in Not for Profit Marketing. Australia and New Zealand Marketing Academy 2011. 978-0-473-17820-8.
  20. Davis, R.A., Laszlo Sajtos and Ahsan Chaudhri, (2011), Do Consumers Trust Mobile Service Advertising? ICMS2011 International Conference on Marketing Studies, Kuala Lumpur, Malaysia, September 9-11, 2011 [http://www.marketing-studies.org].
  21. Torkestani, A., Davis, R.A., and Sarrafzadeh, A. (2011). Dr. Eve! : Using Life-like Agents in Health Care Service. 20th AMA Annual Frontiers in Service Conference. June 30 – July 3, 2011
  22. Torkestani, A., Davis, R.A., and Sarrafzadeh, A. (2011). VIP-ICMLC-C00365-002. Looking into the Future of Health-Care Services: Can Life-Like Agents Change the Future of Health- Care Services? 3rd International Conference on Machine Learning and Computing (ICMLC 2011), Singapore.
  23. Davis, R.A., Torkestani, A., and Sarrafzadeh, A. (2011) Dr. Eve! : Using Life-like Agents in Health Care Service. Extending Service-Dominant Logic in Marketing Workshop, University of Auckland.
  24. Solomona, M., Davis, R.A., and Tiseli, T. (2010). Exploring Entrepreneurship in Developing Countries: The Case of Vanuatu. Australia and New Zealand Marketing Academy. College of Business and Economics, University of Canterbury, New Zealand.
  25. Solomona, M., Davis, R.A., and Talakai, M. (2010). Exploring Entrepreneurship in Tonga: Factors that Constrain and Promote Entrepreneurial Activity. Australia and New Zealand Marketing Academy. College of Business and Economics, University of Canterbury, New Zealand.
  26. Davis, R.A., and Tiseli, T. (2010). “Got any piggy sound effects? Always amusing. Oink Moo Quak” Exploring Consumer Interactivity in Response to Campaigns Coupling Ubiquitous Media. Australia and New Zealand Marketing Academy. College of Business and Economics, University of Canterbury, New Zealand.
  27. Davis, R.A., Crotty, M., and Hawkins, R. (2010). Exploring Service Industry Culture Transformation as a Consequence of Legislative Change: The Case of the Real Estate Agents Act 2008. Australia and New Zealand Marketing Academy. College of Business and Economics, University of Canterbury, New Zealand.
  28. Davis, R.A. (2009). Do Consumers Experience a Reversal State when Encountering Mobile Commerce Services? Australia and New Zealand Marketing Academy. Department of Marketing, Monash University.
  29. Davis, R.A., and Sajtos, L. (2006). Measuring the Effectiveness of the Mobile Channel. Australia and New Zealand Marketing Academy. Brisbane.
  30. Roderick J. Brodie, Davis, R.A. and Richard Brookes (2003), “e–Services Adoption and the Influence of Information Technology”, Abstract in AMA Frontiers in Services Conference, Nashville, USA.
  31. Davis, Buchanan Oliver and Roderick J. Brodie (2000), “The Value of Consumer Experience in Electronic Markets”, CD Proceedings of 29th EMAC Conference, Rotterdam.
  32. Adam Lindgreen, R. Davis, Buchanan Oliver and Roderick J. Brodie (2000), “Pluralism in Contemporary Marketing Practices”, 7th International Colloquium In Relationship Marketing, Department of Marketing, University of Strathclyde, Scotland.
  33. Davis, Buchanan Oliver and Roderick J. Brodie (1999), “Branding Communications for a Retail Service in a Computer Mediated Environment”, Eighth AMA Annual Frontiers in Services Conference, Nashville, USA.
  34. Buchanan Oliver and Davis, R.A. (1999), “Strategic Dualities of Control: The Case of an Interactive E–Commerce Business Network”, IMP Conference, Dublin.
  35. Davis, Buchanan Oliver and Roderick J. Brodie (1999), “Retailer– Consumer Marketing Relationships in a Computer–mediated Environment”, European Marketing Academy Conference, Berlin.
  36. Davis, Buchanan Oliver and Roderick J. Brodie (1998), “Retailer– Consumer Marketing Relationships in a Computer–mediated Environment (CME)”, International Relationship Marketing Conference, Auckland University.

Books and Industry Reports

  1. Davis, Robert and Piven, Inna (2014). Social Media Branding. Published on Amazon, Lulu and Smashwords (ISBN: 9780473270780) (http://www.amazon.com/SOCIAL-MEDIA-BRANDING-MANIFESTO-REVOLUTION-ebook/dp/B00GU2Z2N2).
  2. Davis, Robert and Piven, Inna (2013). Social Media Branding. Working published book for Fisher and Paykel Healthcare Social Media Project.
  3. Davis, Robert. (2011). Teaching Notes for: “Integrated Marketing Communications by Chitty/Barker/Shrimp” 3rd Edition. Preparation of teaching manual. Cengage. ISBN:13- 9780170136679.
  4. Davis, Robert (2008). Contribution of “Real Virtual Model” of Online Marketing Relationships in “Managing Market Relationships: Methodological and Empirical Insights” by Adam Lindgreen. ISBN: 978-0-566-08883-4.
  5. Davis, R.A. (2013). Legislation as a Tool for Reform: The Case of New Zealand. Keller Centre Research Report. 6: 1. http://www.baylor.edu/business/: (AACSB).
  6. Davis, R.A. and Solomona, M., (2010). Benchmarking Entrepreneurial Behaviour in the Pacific GEM Vanuatu 2010 – Policy Implications. Report prepared for Australian Agency for International Development (AUSAID).
  7. Davis, R.A. and Solomona, M., (2010). Benchmarking Entrepreneurial Behaviour in the Pacific GEM Vanuatu 2010 – Adult Population Survey. Report prepared for Australian Agency for International Development (AUSAID).
  8. Davis, R.A. and Solomona, M., (2010). Benchmarking Entrepreneurial Behaviour in the Pacific GEM Vanuatu 2010 – National Experts Survey and Qualitative Results. Report prepared for Australian Agency for International Development (AUSAID).
  9. Davis, R.A. and Solomona, M., (2010). GEM Vanuatu: Interim Report to AusAID. Report prepared for Australian Agency for International Development (AUSAID).
  10. Davis, R.A. and Solomona, M., (2009). Benchmarking Entrepreneurial Behaviour in the Pacific GEM Tonga. Global Entrepreneurship Monitor – Policy Implications. Australian Agency for International Development (AUSAID).
  11. Davis, R.A. and Solomona, M., (2009). Benchmarking Entrepreneurial Behaviour in the Pacific GEM Tonga. Global Entrepreneurship Monitor – Adult Population Survey: Australian Agency for International Development (AUSAID).
  12. Davis, R.A. and Solomona, M., (2009). Benchmarking Entrepreneurial Behaviour in the Pacific GEM Tonga. Global Entrepreneurship Monitor – National Experts Survey and Qualitative Research: Australian Agency for International Development (AUSAID).
  13. Davis, R, and McGinnis (2013), Consumption Guilt: Rationalising Extreme Fan Behaviour, University of Auckland Seminar.
  14. Davis, R.A., and Solomona, M. (2011). Presentation to Government of Vanuatu on the GEM Vanuatu Results. Global Entrepreneurship Monitor. Australian Agency for International Development (AUSAID).
  15. Davis, R.A., and Talakai, M. (2010). Presentation to Kingdom of Tonga and Prime Minister of the GEM Tonga Results. Global Entrepreneurship Monitor. Australian Agency for International Development (AUSAID).
  16. Davis, R.A., and Solomona, M. (2010). Presentation of GEM Vanuatu Results and Policy Implications to Vanuatu Government. Global Entrepreneurship Monitor. Australian Agency for International Development (AUSAID).
  17. Davis, R.A., and Solomona, M. (2009). GEM Tonga: Presentation to AusAID and Local Community Stakeholders. Global Entrepreneurship Monitor. Australian Agency for International Development (AUSAID).

[1] ABDC is the Australasian Business Dean Council 2013 Journal Ranking used in the New Zealand Tertiary Education Commission, Performance Based Ranking (PBRF)

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