Tank Juice by Monica Cantoni Secco

Tank Juice by Monica Cantoni Secco It is always nice when learners think about life long learning and reflection in an applied context. Here is an example of one of my best and brightest students from Brazil, Monica Cantoni Secco (monicacsecco@gmail.com) who based the development of her digital marketing strategy on Tank Juice. Monica on […]

DISRUPTION: What is Innovation? Paradox or Therapy?

This is a recent submission 2017 (unaccepted) at the European Marketing Academy which seeks to explain INNOVATION DISRUPTION: What is Innovation? Paradox or Therapy? I used the word ‘therapy’ in the context of ‘business therapy’ an innovation term introduced to me by an experienced business practitioner, innovator, entrepreneur and… …overall agent of disruption. DOWNLOAD PDF […]

Digital Revolution in India – Remontization Presentation – MRIU India Trip January 2017

I have been asked to deliver some lectures while i am visiting at MRIU.EDU.IN. My thoughts are to focus on demonetization or remonetization as they like to promote it in India. Presentation PDF THE BIG IDEA HERE IS – THE DIGITAL REVOLUTION My focus is to explore with current discussion and students: What it is? […]

Your Brand Strategy? A Wonder of the World?

I recently visited the Tajmahal with colleagues from mriu.edu.in Nikhil and Arun. What an amazing place! Such romance and history. The one thing that makes the Tajmahal a wonder of the world is a combination of the overall vision of beauty built on extreme detail. I was shown the centre line from which the overall […]

Building Valued Digital Brands in India

The main key issue I am placing emphasis here with Indias digital revolution is the importance of startups creating strong valued digital brands. Two of my papers will help to under this process: Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing […]

Digital Revolution in India?

A great time to be part of the digital revolution in India. Remonetization strategies key agenda is to speed up the transition. Moving Indias 90 percent hard currency dominant economy to 10 per cent. 

Remonetization? Is India read to go cashless? 

An interesting article in todays Hindustan Times balancing consumer preference with infrastructure. In New Zealand in the 1980s both worked in tandem to make EFTPOS the primary payment method. 

MRIU.EDU.IN Professor Lecture Series January 2017 Professor Robert Davis 

I have been asked to deliver some lectures while i am visiting at MRIU.EDU.IN. My thoughts are to focus on demonetization or remonetization as they like to promote it in India.  My focus is to explore with current discussion and students: What it is? Why do it? The effects?  Then move on to look at […]

New Zealand Economy? Q: When will the housing bubble burst? A: Before 2017.

The question that is on everyone’s minds is: New Zealand Economy? Q: When will the housing bubble burst? My view is that it will be before 2017. Please note: I am not a financial analyst and/or am making any claim of financial advice. Seek the advice of professionals in this area. This blog is purely my […]