Key Career Achievements

What are the key achievements in my marketing and digital career

Here are the key achievements in your marketing and digital career, Dr. Robert Davis, based on your extensive CV:

  • Pioneering Digital Consumer Behavior Research: Developed foundational models such as the Ubiquitous Consumer Impulse Purchase Model (2008) that transformed understanding of mobile and cross-channel consumer interactions, recognized with the Best Paper Award at the 2013 MAG Scholar Global Business Conference.
  • Innovative Frameworks for Brand Authenticity: Created the first validated scale for measuring consumer perceptions of brand authenticity online (2018), influencing major corporations’ social media engagement strategies.
  • Integration of Indigenous Knowledge in Marketing Education: Established culturally responsive pedagogical frameworks incorporating Māori and Pacific business principles, notably the Ma te Matauranga ka Mohio framework, advancing diversity and inclusion in business curricula.
  • Leadership in Digital Marketing Education: Designed and led digital transformation MBA programs at Massey University and other institutions, significantly increasing student entrepreneurial outcomes and cross-cultural learning initiatives.
  • Interdisciplinary Research Impact: Bridged marketing with AI and post-genocide consumer behavior studies, applying advanced methodologies like AI-augmented grounded theory to novel contexts such as Cambodian consumer psychology.
  • Consulting for Digital Transformation and Innovation: Delivered strategic frameworks for organizations like Te Whatu Ora – Health NZ and CarbonClick Engagement, achieving measurable improvements in operational resilience, cybersecurity, and sustainability market positioning.
  • Global Policy Influence: Directed AusAID-funded projects that formulated national SME growth policies in Pacific nations, contributing to increased female entrepreneurship and recognized by the United Nations Development Programme.
  • Editorial and Thought Leadership: Served on editorial boards of leading journals (e.g., Internet Research), and introduced influential theories such as AI-Mediated Consumption Theory, shaping academic discourse in digital marketing.
  • Mentorship and Academic Supervision: Supervised over 150 postgraduate theses with a high publication success rate, fostering the next generation of marketing scholars internationally.

These achievements collectively underscore your role as a leading international academic, teacher, researcher, and practitioner in marketing and digital innovation.