Interactive marketing

NZFOODCOURT.COM…Now being developed by Patrick Peque

Posted by Robert Davis (FCIM) on December 12, 2014 in Digital Brand, Interactive marketing, NZFOODCOURT.COM |No Comments

NZFOODCOURT.COM…Now being developed by Patrick Peque in Digital Marketing at the NZ Institute of Education with Dr. Robert Davis.  Cool  🙂

Read More

Americans spend 58 minutes a day on their smartphones (© 2013 Experian Information Solutions, Inc. All rights reserved)

Posted by Robert Davis (FCIM) on June 4, 2013 in Interactive marketing, LOOP Model |No Comments

Some interesting findings: “New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. […]

Read More