Help New Zealand improve it’s GDP

Media Release: Unitec and the Young Enterprise Scheme will help New Zealand improve it’s GDP

Supporting our enterprising young people is the key to improving New Zealand’s GDP according to Unitec Institute of Technology’s Head of Department or Management and Marketing, Associate Professor, Dr. Robert Davis.

A report out yesterday from the 2025 Taskforce shows that New Zealand is no closer to Australia in terms of its GDP figures. On the same day the winners from 20 Regions around the country are gathering for the YES National Awards which are being held at Wellington’s Duxton Hotel.

Unitec is a regional co-coordinator for the Young Enterprise Scheme (YES) which is a scheme that supports high school students to create businesses. “Unitec is unusual in that it is only tertiary institute acting as a regional coordinator with YES,” says Robert Davis.  “We are taking a very hands-on approach getting out and about in the schools helping all the teams,” he says.

“It is these kinds of initiatives that will make the difference to the New Zealand economy in the future as it is encouraging the business leaders of the future to come up with ideas and begin running successful operations,” says Davis.

In the running to win is Jeanius, a team from Lynfield College took out the top award for the West Auckland Region for their business based on up-cycling old denim into trendy distressed denim fashion. Jeanius were unusual amongst the entrants for having already started exporting to fashion outlets in Australia as well as selling online in NZ.

Amanda Drabble, Managing Director for Jeanius put their success down to recognising an opportunity and having the organization and teamwork to meet their business goals.

After all the work the team had put in it was amazing to win the regional award she says and the team was very excited about the  National YES Awards ceremony.

The Jeanius team has done 10 production cycles between March and September this year, purchasing second hand jeans ripping, bleaching, labeling and marketing them.

In total since start up in March they have made $5035 with a net profit of $3222.

“It’s been absolutely amazing after all the effort we have put in to be named regional winners for YES,” says Drabble.

“Working with a team of 13 has taught them all a huge amount about team work and leadership plus some valuable new skills,” she says.

Drabble says the team plan to pursue Jeanius next year and aim to double the number of garments they produce now that they have made a name for themselves. The team is supported by the Dean of Business Studies at Lynfield College, Raneeta Prasad.

In addition to these activities Nick Kearns is also one of the ministry Education writers for NCEA Business Studies, a subject being released into secondary schools from 2010 onwards. NCEA Business Studies will put business into the mainstream of school study for the first time as the assessment of it will be using achievement standards, as for other mainstream academic subjects.

Business Studies is an exciting add-on to the schools subject menu as it provides for a strong entrepreneurial experience alongside a thorough learning of business basic such as management and marketing.

The Department of Management and Marketing at Unitec is right behind the new subject and is looking to provide ongoing training and resourcing of teachers to teach the subject, beginning on November 17 this year at Unitec in Mt Albert when our first conference takes place, funded by the Falkenstein-Unitec Trust, a benevolent fund established by entrepreneur Tony Falkenstein who has been working with Unitec to promote NCEA Business Studies.

“The work by Jeanius is exactly the sort of result that Unitec wants to see from this initiative” said Associate Professor Robert Davis, Head of the department of Marketing & Management. We are in this for a long term and to get a result so early is very encouraging. Watch this space”.

Great work Jeanius and Team.


For further information or interviews with Robert Davis, Nick Kearns or Amanda Drabble please contact: Andrea Rush on, DDI 09 918-7712 or mobile 021 962 349


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