3015 Views: Conceptualising the Brand in Social Media Community: The Five Sources Model in Journal of Retailing and Consumer Services, April 2014

Ma Te Matauranga Ka Mohio.
Ma Te Mohio Ka Tutuki

Creating Knowledge
Designing Understanding
Cocreating Application

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Dr. Robert Davis has a PhD from the University of Auckland Business School in Marketing. He is a Fellow of the Chartered Institute of Marketing (UK).
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drradavis@gmail.com