Tag: Digital Brand

Pokemon Go. Why this brand continues to capture the imagination of the user?

Posted by Robert Davis (FCIM) on July 26, 2016 in Digital Brand, Pokemon Go, Uncategorized |No Comments

Pokemon Go. Why this brand continues to capture the imagination of the user? Not convinced: Here is some stats from the App Institute. A key question for digital strategists and in fact anyone involved with the development of marketing strategy is: Why Pokemon Go is such a powerful brand? Real Virtuality of the Digital Brand […]

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AD MAP Case Studies 2014: How brands are built in the digital age.

Posted by Robert Davis (FCIM) on December 5, 2013 in Ad Map, Case Studies, Digital Brand |No Comments

From the December issue of Admap that focuses on the topic of the 2014 Admap Prize ‘How brands are built in the digital age’:  The opt-in age of brands, Guy Murphy, JWT [Download]. Invert the accepted, Toby Southgate, The Brand Union [Download]. The perpetual experience engine, Omaid Hiwaizi, Geometry [Download]. The Admap Prize 2014 is free to enter […]

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