Pokemon Go. Why this brand continues to capture the imagination of the user?
Pokemon Go. Why this brand continues to capture the imagination of the user? Not convinced: Here is some stats from the App Institute. A key question for digital strategists and in fact anyone involved with the development of marketing strategy is: Why Pokemon Go is such a powerful brand? Real Virtuality of the Digital Brand […]
Pokemon Go: Revenue = $US1.6 million/Day. Why?
Pokemon Go: Revenue = $US1.6 million/Day. Why? A digital marketing student I am working with Hayan Coronet presents in this video (in English and Portuguese) why he thinks Pokemon Go is the hottest thing since….whenever. Look out digital markets and business: you have now been gamified. Gamification: the new frontier of business. Contact Hayan Coronet at […]
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