CMON GT^:

CMON GT^ (www.getup.co.nz) engages 13 to18 year olds in a physical activity campaign, utilising text and web based technology as well as the offline and the television media channels. CMON GT^ is based around an inter-school competition where students participate to gain points in the form of a unique game card by being physically active.

Student activity points contribute to their schools combined points with the campaign seeking to find Auckland’s most Active Secondary School. Through the website, students are able to form small groups of up to 10 players and effectively compete against each other.

CMON GT runs over 10 weeks, from Monday June 4th to Friday 10th August.

The following results detail the effectiveness of the 2007 pilot of CMON GT^ in the Auckland region.

Points won (30 plus minutes = 1 episode):

·         3.5 million total points.

·         132595 episodes of activity (30 plus).

·         Approximately 15 hours of activity per participating student.

Schools and students signed up to participate:

·         31 (39 percent) of Auckland’s mainstream schools.

·         Representing 40000 students (43 percent of students).

The mobile and the web channel:

·         Nearly 20000 website visits to http://www.getup.co.nz.

·         The mobile channel; 97% of points won for physical activity were via the mobile channel.

Actual active student participants in CMON GT^:

·         Up to 78% campaign penetration within school relative to school roll.

·         4336 students (11% of potential students represented).

Student sign-ups to participate in CMON GT^ from 73 schools including:

ACG Senior College of New Zealand	Al-Madinah School
Albany Junior High School	Alfriston College
Aorere College	Auckland Girls Grammar
Auckland Grammar School	Auckland International
Auckland Seventh Day Adventist High School	Avondale College
Baradene College of the Sacred Heart	Birkenhead College
Carmel College	Clover Park Middle School
Corran School	De La Salle College
Dilworth School	Diocesan School for Girls
Elim Christian College	Epsom Girls Grammar School
Glendowie College	Glenfield College
Green Bay High School	Hato Petera College
Henderson High School	Howick College
James Cook High School	Kelston Boys High School
Kelston Girls College	Kings College
Kingsway School	Kristin School
Liston College	Lynfield College
Macleans College	Mahurangi College
Mangere College	Marist College
Massey High School	Mt Albert Grammar School
Mt Hobson Middle School	Mt Roskill Grammar School
Nga Kakano Christian Reo Rua Kura	Onewhero Area School
Orewa College	Otahuhu College
Papatoetoe High School	Parnell College
Penrose High School	Pinehurst School Inc
Pukekohe High School	Rangitoto College
Rosehill College	Rosmini College
Rutherford College	Sacred Heart College
Saint Kentigern College	St Cuthberts College
St Dominics College	St Marys College
St Peters College	Strathallan College
Takapuna Grammar School	Tangaroa College
Te Whanau O Tupuranga	The Manurewa High School
Tuakau College	Waitakere College
Waiuku College	Wesley College
Western Springs College	Westlake Girls High School
Whangaparaoa College

The Top 3 Winning Schools:

·         Whangaparoa College – 47 % of students signed up by roll – Joanne White and Team.

·         St Dominics College – 78 % of students signed up by roll – Samantha Townsley and Team.

·         Orewa College – 23 % of students signed up by roll – Edith Miller and Team.

Nintendo Wii Winners from:

·         Lynfield College

·         Clover Park Middle School

·         Parnell College

·         Massey High School

·         Penrose High School

·         Pukekohe High School

·         Alfriston High School

·         Whangaparoa College

·         Mt Roskill Grammar

·         St Dominics College

Student Profile

·         Most students 12 to 15 years.

·         More females students.

·         69% NZ birth place.

·         Most students at school 1 plus years.

·         Positive feelings about school.

·         Most students enjoy handing out with friends and sports.

·         Positive feelings about being part of school.

·         Most belong to sports teams.

·         Most students spend 3 plus hours in sports teams.

Behavioural Change (Over 10 Weeks from Beginning to End of Campaign)

·         Increase in importance of physical activity/sport in student lives.

·         Most students engage in physical activity/sport because its fun but increase in peer and competitive behaviour and park and sports field related physical activity/sport.

·         In 7 day period, increase in frequency: 5 times/week physical activity/sport (Heart Rate Up).

·         Increase in 31-40 minute intensity.

·         Increase in team/group physical activity/sport.

·         Increase in 7 day, 60 minutes/per day physical activity/sport.

·         20 percent increase in physical activity as the mode to get to and from school with corresponding increase in time taken to get to school.

·         High PE class attendance .

·         Increase in play physical activity/sport at morning break and lunch.

·         Increase in after school physical activity/sport for 4 and 5 days per week both before and after dinner time.

·         Increase in weekend physical activity/sport.

·         2 to 3 hours and 4 to 5 hours frequency.

·         Increase in out of school sports teams participation – 5 plus per week.

·         Main reasons for not engaging in sports clubs; cost, time, friends, transport, responsibilities, parents. Decrease in time and friends as reasons for not to engage.