CMON GT^:

CMON GT^ (www.getup.co.nz) engages 13 to18 year olds in a physical activity campaign, utilising text and web based technology as well as the offline and the television media channels. CMON GT^ is based around an inter-school competition where students participate to gain points in the form of a unique game card by being physically active.

Student activity points contribute to their schools combined points with the campaign seeking to find Auckland’s most Active Secondary School. Through the website, students are able to form small groups of up to 10 players and effectively compete against each other.

CMON GT runs over 10 weeks, from Monday June 4th to Friday 10th August.

The following results detail the effectiveness of the 2007 pilot of CMON GT^ in the Auckland region.

Points won (30 plus minutes = 1 episode):

·         3.5 million total points.

·         132595 episodes of activity (30 plus).

·         Approximately 15 hours of activity per participating student.

Schools and students signed up to participate:

·         31 (39 percent) of Auckland’s mainstream schools.

·         Representing 40000 students (43 percent of students).

The mobile and the web channel:

·         Nearly 20000 website visits to http://www.getup.co.nz.

·         The mobile channel; 97% of points won for physical activity were via the mobile channel.

Actual active student participants in CMON GT^:

·         Up to 78% campaign penetration within school relative to school roll.

·         4336 students (11% of potential students represented).


Student sign-ups to participate in CMON GT^ from 73 schools including:

ACG Senior College of New Zealand

Al-Madinah School

Albany Junior High School

Alfriston College

Aorere College

Auckland Girls Grammar

Auckland Grammar School

Auckland International

Auckland Seventh Day Adventist High School

Avondale College

Baradene College of the Sacred Heart

Birkenhead College

Carmel College

Clover Park Middle School

Corran School

De La Salle College

Dilworth School

Diocesan School for Girls

Elim Christian College

Epsom Girls Grammar School

Glendowie College

Glenfield College

Green Bay High School

Hato Petera College

Henderson High School

Howick College

James Cook High School

Kelston Boys High School

Kelston Girls College

Kings College

Kingsway School

Kristin School

Liston College

Lynfield College

Macleans College

Mahurangi College

Mangere College

Marist College

Massey High School

Mt Albert Grammar School

Mt Hobson Middle School

Mt Roskill Grammar School

Nga Kakano Christian Reo Rua Kura

Onewhero Area School

Orewa College

Otahuhu College

Papatoetoe High School

Parnell College

Penrose High School

Pinehurst School Inc

Pukekohe High School

Rangitoto College

Rosehill College

Rosmini College

Rutherford College

Sacred Heart College

Saint Kentigern College

St Cuthberts College

St Dominics College

St Marys College

St Peters College

Strathallan College

Takapuna Grammar School

Tangaroa College

Te Whanau O Tupuranga

The Manurewa High School

Tuakau College

Waitakere College

Waiuku College

Wesley College

Western Springs College

Westlake Girls High School

Whangaparaoa College

 

The Top 3 Winning Schools:

·         Whangaparoa College – 47 % of students signed up by roll – Joanne White and Team.

·         St Dominics College – 78 % of students signed up by roll – Samantha Townsley and Team.

·         Orewa College – 23 % of students signed up by roll – Edith Miller and Team.

Nintendo Wii Winners from:

·         Lynfield College

·         Clover Park Middle School

·         Parnell College

·         Massey High School

·         Penrose High School

·         Pukekohe High School

·         Alfriston High School

·         Whangaparoa College

·         Mt Roskill Grammar

·         St Dominics College

Student Profile

·         Most students 12 to 15 years.

·         More females students.

·         69% NZ birth place.

·         Most students at school 1 plus years.

·         Positive feelings about school.

·         Most students enjoy handing out with friends and sports.

·         Positive feelings about being part of school.

·         Most belong to sports teams.

·         Most students spend 3 plus hours in sports teams.

Behavioural Change (Over 10 Weeks from Beginning to End of Campaign)

·         Increase in importance of physical activity/sport in student lives.

·         Most students engage in physical activity/sport because its fun but increase in peer and competitive behaviour and park and sports field related physical activity/sport.

·         In 7 day period, increase in frequency: 5 times/week physical activity/sport (Heart Rate Up).

·         Increase in 31-40 minute intensity.

·         Increase in team/group physical activity/sport.

·         Increase in 7 day, 60 minutes/per day physical activity/sport.

·         20 percent increase in physical activity as the mode to get to and from school with corresponding increase in time taken to get to school.

·         High PE class attendance .

·         Increase in play physical activity/sport at morning break and lunch.

·         Increase in after school physical activity/sport for 4 and 5 days per week both before and after dinner time.

·         Increase in weekend physical activity/sport.

·         2 to 3 hours and 4 to 5 hours frequency.

·         Increase in out of school sports teams participation – 5 plus per week.

·         Main reasons for not engaging in sports clubs; cost, time, friends, transport, responsibilities, parents. Decrease in time and friends as reasons for not to engage.

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