2012 Tertiary Spend on Advertising from the Otago Times – WOW! $30.742 million

“The total spend for all tertiary institutions in New Zealand was $30.742 million.” This is a very interesting read: see here. I suppose most of this spend goes on TV. But hey, most of the students are on social media and their mobiles. They can be communicated to for pretty much nothing. I am confused.

2 Comments

  1. Andrew Murphy says:

    You’re right: it is a lot of money to spend, largely on “old” media such as TV and outdoor. That’s market forces for you. And the biggest spender is… Unitec! Confused? Your institution apparently is!

    Like

    • Robert Davis says:

      Hi Andrew; Yes, I am even more confused as to the significant allocation of such funds away from core value creating activities for this country. Gosh – I can only dream of what I could do with a fraction of that spend in my own research. Nice to talk with you. Rob

      Like

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