This is interesting: "Lorde signs publishing deal worth up to $US4m" – Implications for Digital Publishing. Smart move.

This is interesting: “Lorde signs publishing deal worth up to $US4m” – Implications for Digital Publishing. Smart move Lorde.

By the National Business Review

I quote:

“Lorde (real name Ella Yelich-O’Connor) was courted by all of the established global publishing giants, the Journal reports. But in the end she signed with the little-known Songs Music Publishing Inc, a boutique outfit with just 30 staff that specialises in collecting royalties not just from traditional channels like radio airplay, but streaming and internet radio services like Spotifiy and Pandora. Lorde’s manager, Tim Youngson, told the Journal the decision wasn’t made because Songs Music Publishing offered the highest bid, but because of its skills mopping up royalties from hidden nooks and crannies on the net. The company had also introduced Lorde to potential new song writing partners.”

It just shows you now where the content and flow of revenue it. A big alternative to traditional companies like Sony Music.