Tank Juice by Monica Cantoni Secco

Tank Juice by Monica Cantoni Secco It is always nice when learners think about life long learning and reflection in an applied context. Here is an example of one of my best and brightest students from Brazil, Monica Cantoni Secco (monicacsecco@gmail.com) who based the development of her digital marketing strategy on Tank Juice. Monica on […]

Traditional Marketing Vs. Digital Experience? The Difference in Experiential Value.

Often the question is brought up about the brand and the difference between traditional marketing vs. digital experience? The answer lies in the outcome and consequences. Primarily the difference is in the customers experiential value and the protection of that by the channel. A simple example is a current campaign that is based upon advertising communications […]

Samuel Stadler from Unleashed Software talking Google

Samuel Stadler from Unleashed Software talking Google to New Zealand Institute of Education students in Digital Marketing with Dr. Robert Davis. The insight will help these students shape their own live digital  business model development. 

This is interesting: "Lorde signs publishing deal worth up to $US4m" – Implications for Digital Publishing. Smart move.

This is interesting: “Lorde signs publishing deal worth up to $US4m” – Implications for Digital Publishing. Smart move Lorde. By the National Business Review I quote: “Lorde (real name Ella Yelich-O’Connor) was courted by all of the established global publishing giants, the Journal reports. But in the end she signed with the little-known Songs Music Publishing […]

My Own Reflection on the Digital Enterprise 1st November 2013 at 9.26 am: APMG 8119

As I reflect on what my APMG 8119 Digital Enterprise Master of Business students are saying to me: RIGHT NOW!!! “The important thing to recognise with the Digital Enterprise is that it is always changing and transforming. So, learning must follow. Think about technology 5 years ago. What were you using and obsessed with? Think […]