Latest (All Black) Fan Research Free Access: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2016)

Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2016)

Free Access to Article title: Conceptualizing Excessive Fan Consumption Behavior
Article reference: JJRC1163
Journal title: Journal of Retailing and Consumer Services
Final version published online: 14-NOV-2015
Full bibliographic details: Journal of Retailing and Consumer Services (2016), pp. 252-262
DOI information: 10.1016/j.jretconser.2015.10.002

 

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