Latest (All Black) Fan Research Free Access: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2016)

Posted by Robert Davis (FCIM) on November 16, 2015 in All Blacks, Fan Behavior |No Comments

Mauri Tuu, Mauri Ora!! (Stand strong, Stand alive): New Research Paper on All Black Fan Behavior: Conceptualizing Excessive Fan Consumption Behavior by Robert Davis and Lee Phillip McGinnis (2016)

Free Access to Article title: Conceptualizing Excessive Fan Consumption Behavior
Article reference: JJRC1163
Journal title: Journal of Retailing and Consumer Services
Final version published online: 14-NOV-2015
Full bibliographic details: Journal of Retailing and Consumer Services (2016), pp. 252-262
DOI information: 10.1016/j.jretconser.2015.10.002

 

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

%d bloggers like this: