Building Valued Digital Brands in India
The main key issue I am placing emphasis here with Indias digital revolution is the importance of startups creating strong valued digital brands.
Two of my papers will help to under this process:
Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing and Consumer Services, [ABDC Ranking: A]. JJRC979
Davis, R.A., Buchanan–Oliver, M. and Brodie R. J. (2000), “Retail Service Branding in Electronic–Commerce Environments”, Journal of Service Research, 3(2), 178–186. [ABDC Ranking: A*]. JSR3_2.