Recent Work – Brand Development at CarbonClick
Was really happy to work with the amazing Carbon Click team to rethink there brand. Rethink = Refocus on the core values or what is called Customer Based Brand Equity. Strong marketing and communications teams are continually looking at their brand, what it means to stakeholders, what is its experience and how it could transform. […]
New mantra for drrobertdavis.com
Ma Te Matauranga Ka Mohio. Ma Te Mohio Ka Tutuki Creating Knowledge Designing Understanding Cocreating Application The focus is on creating knowledge, but extending that knowledge to understanding. This is a conversion and transformative process. The knowledge becomes owned and integrated to purpose. Like the script, it is played out in action where it becomes […]
Your Brand Strategy? A Wonder of the World?
I recently visited the Tajmahal with colleagues from mriu.edu.in Nikhil and Arun. What an amazing place! Such romance and history. The one thing that makes the Tajmahal a wonder of the world is a combination of the overall vision of beauty built on extreme detail. I was shown the centre line from which the overall […]
Building Valued Digital Brands in India
The main key issue I am placing emphasis here with Indias digital revolution is the importance of startups creating strong valued digital brands. Two of my papers will help to under this process: Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing […]
RED: A new look for drrobertdavis.com
RED: A new look for drrobertdavis.com What does RED mean: action, power, energy, speed, passion, strength, courage, motivating, stimulating, energizing, determined, exciting, warm, and confident.
Political Marketing: Part 4 – Be Good and Behave
A student of mine, Van, was talking to me about my last post on political marketing and the effect of aggressive comparisons. Not playing fair and marketing in an unethical way. So, called dirty politics. Van recalled a great campaign by Apple which we probably all know where a comparison is made between Apple and the […]
Part Three: Political Marketing vs. Marketing. Why is it different (or should be)?
This is my last post on the current political marketing strategies being employed in the 2014 New Zealand general election. I was in my place of thinking (Mountain Biking at Woodhill Forest Bike Park) the other day. I was thinking about Political Marketing vs. Marketing. Something to get me up the hills. Why is it different […]
Brand Analysis: National vs. Labour – 2014 Election
I am not really one to get too involved in politics. It is not really in my nature and I am probably to honest and direct for it. But I did have call to think about the Brand Analysis: National vs. Labour – 2014 Election. It is a good case study in branding. A disclaimer: I […]