Your Brand Strategy? A Wonder of the World?

I recently visited the Tajmahal with colleagues from mriu.edu.in Nikhil and Arun.

What an amazing place! Such romance and history.

The one thing that makes the Tajmahal a wonder of the world is a combination of the overall vision of beauty built on extreme detail. I was shown the centre line from which the overall architecture is drawn.

Key questions:

• What is your brands centre line?
• How from the centre do you build vision, beauty and detail.
• How do your team and stakeholders integrate into that overall architecture?