Your Brand Strategy? A Wonder of the World?

I recently visited the Tajmahal with colleagues from mriu.edu.in Nikhil and Arun. What an amazing place! Such romance and history. The one thing that makes the Tajmahal a wonder of the world is a combination of the overall vision of beauty built on extreme detail. I was shown the centre line from which the overall […]

Building Valued Digital Brands in India

The main key issue I am placing emphasis here with Indias digital revolution is the importance of startups creating strong valued digital brands. Two of my papers will help to under this process: Davis, R.A. Piven, I., and M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community, Journal of Retailing […]

RED: A new look for drrobertdavis.com

RED: A new look for drrobertdavis.com What does RED mean: action, power, energy, speed, passion, strength, courage, motivating, stimulating, energizing, determined, exciting, warm, and confident.

Infinite Brands are Social Media Brands Owned by the Community

Infinite Brands are Social Media Brands Owned and Sustained by the Community. I have recently come to think about the whole concept of infinite brands. This is divergent thinking because 99.9% of existing marketing theory on branding is based upon the concept of finite brands. Lets first define finite brands. They are created and then […]

Case: Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand

I thought this was a very interesting and current case example. It is about product brands and the Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand. It is about creating the Social Media Brand both on and off line. The campaign is pretty simple. Hysteria. People going mad over Lewis […]

What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings

From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]

Political Marketing: Part 4 – Be Good and Behave

A student of mine, Van, was talking to me about my last post on political marketing and the effect of aggressive comparisons. Not playing fair and marketing in an unethical way. So, called dirty politics. Van recalled a great campaign by Apple which we probably all know where a comparison is made between Apple and the […]

Social Media Analytics Should be Brand Driven: Towards the 5-SAME Model

In this article I will explore why Social Media Analytics Should be Brand Driven. Brand, meaning the Social Media Brand.  There are obviously many different perspectives on what should be measured as a business analytic and why. But here is my perspective based on my branding work with colleagues. The current work focuses on the development […]

Part Three: Political Marketing vs. Marketing. Why is it different (or should be)?

This is my last post on the current political marketing strategies being employed in the 2014 New Zealand general election.  I was in my place of thinking (Mountain Biking at Woodhill Forest Bike Park) the other day. I was thinking about Political Marketing vs. Marketing. Something to get me up the hills. Why is it different […]

Part Three: Not much spark from SPARK (www.spark.co.nz): The Accenture Rebranding Case

The important thing now is to look to the strategic issues and in the case of rebranding, what are some good examples of best practice. I like to refer to the Accenture rebranding case with clients and learners.  Here is some great comment from Staci Cretu Brand Building – Accenture “Due to brand confusion between Arthur Andersen and […]