Your Brand Strategy? A Wonder of the World?

I recently visited the Tajmahal with colleagues from mriu.edu.in Nikhil and Arun.

What an amazing place! Such romance and history.

The one thing that makes the Tajmahal a wonder of the world is a combination of the overall vision of beauty built on extreme detail. I was shown the centre line from which the overall architecture is drawn.

Key questions:

  • What is your brands centre line?
  • How from the centre do you build vision, beauty and detail.
  • How do your team and stakeholders integrate into that overall architecture?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: