Your Brand Strategy? A Wonder of the World?

Posted by Robert Davis (FCIM) on January 25, 2017 in Branding, Tajmahal |No Comments

I recently visited the Tajmahal with colleagues from mriu.edu.in Nikhil and Arun.

What an amazing place! Such romance and history.

The one thing that makes the Tajmahal a wonder of the world is a combination of the overall vision of beauty built on extreme detail. I was shown the centre line from which the overall architecture is drawn.

Key questions:

  • What is your brands centre line?
  • How from the centre do you build vision, beauty and detail.
  • How do your team and stakeholders integrate into that overall architecture?

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