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| Title |
Cited by |
Year |
| A comparison of online and offline consumer brand loyalty
PJ Danaher, IW Wilson, RA Davis
Marketing Science 22 (4), 461-476 |
302 |
2003 |
| Conceptualizing and measuring the optimal experience of the eLearning environment
R Davis, D Wong
Decision Sciences Journal of Innovative Education 5 (1), 97-126 |
166 |
2007 |
| Retail service branding in electronic-commerce environments
R Davis, M Buchanan-Oliver, RJ Brodie
Journal of Service Research 3 (2), 178-186 |
154 |
2000 |
| Pluralism in contemporary marketing practices
A Lindgreen, R Davis, RJ Brodie, M Buchanan-Oliver
International Journal of Bank Marketing 18 (6), 294-308 |
99 |
2000 |
| Relationship marketing in electronic commerce environments
R Davis, M Buchanan-Oliver, R Brodie
Journal of Information Technology 14 (4), 319-331 |
79 |
1999 |
| Measuring consumer interactivity in response to campaigns coupling mobile and television media
R Davis, L Sajtos
Journal of advertising Research 48 (3), 375-391 |
42 |
2008 |
| Understanding the interactivity between television and mobile commerce
R Davis, D Yung
Communications of the ACM 48 (7), 103-105 |
35 |
2005 |
| Conceptualizing the brand in social media community: The five sources model
R Davis, I Piven, M Breazeale
Journal of retailing and consumer services 21 (4), 468-481 |
34 |
2014 |
| Modeling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games
R Davis, B Lang, N Gautam
Internet Research 23 (2), 229-256 |
24 |
2013 |
| Do consumers trust mobile service advertising?
R Davis, L Sajtos, AA Chaudhri
Contemporary Management Research 7 (4), 245 |
22 |
2011 |
| Conceptualising fun in mobile commerce environments
R Davis
International Journal of Mobile Communications 8 (1), 21-40 |
22 |
2009 |
| ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER’S IMPULSE PURCHASE BEHAVIOR.
R Davis, L Sajtos
International Journal of Mobile Marketing 4 (1) |
19 |
2009 |
| How gender affects the relationship between hedonic shopping motivation and purchase intentions?
R Davis, B Lang, J San Diego
Journal of Consumer Behaviour 13 (1), 18-30 |
17 |
2014 |
| Marketing relationships in a computer-mediated environment
R Davis, M Buchanan-Oliver
Australasian Marketing Journal (AMJ) 7 (1), 89-101 |
17 |
1999 |
| Modeling game usage, purchase behavior and ease of use
R Davis, B Lang
Entertainment Computing 3 (2), 27-36 |
14 |
2012 |
| Modeling the effect of self-efficacy on game usage and purchase behavior
R Davis, B Lang
Journal of Retailing and Consumer Services 19 (1), 67-77 |
12 |
2012 |
| Does game self-congruity increase usage and purchase?
R Davis, B Lang
Young Consumers 14 (1), 52-66 |
4 |
2013 |
| Conceptualising the brand relationship in social media consumption
I Piven, R Davis, M Lim
ANZMAC |
3 |
2012 |
| Do consumers experience a reversal state when encountering mobile commerce services
R Davis |
3 |
2009 |
| Conceptualizing excessive fan consumption behavior
R Davis, LP McGinnis
Journal of Retailing and Consumer Services 28, 252-262 |
2 |
2016 |
| Social media branding for small business: The 5–sources model
R Davis
Business Expert Press |
2 |
2014 |
| A Comparison of Online and Offline Gender and Goal-Directed Shopping Online
R Davis, B Lang |
2 |
2013 |
| CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS.
R Davis, AA Chaudhri
International Journal of Mobile Marketing 7 (2) |
2 |
2012 |
| Conceptualising service culture
R Davis, N Gautam
Leading Applied Business |
2 |
2011 |
| Conceptualising brand consumption in social media community
R Davis, I Piven, M Breazeale
Proceedings of the European Conference on Social Media, 128-135 |
1 |
2014 |
| Legislation as a tool for reform: The case of New Zealand
R Davis |
1 |
2013 |
| Does gender mediate online shopping attitudes and purchase intentions?
R Davis, B Lang
ANZMAC 2012 |
1 |
2012 |
| Exploring entrepreneurship policy in a pacific context: the case of Tonga
M Solomona, R Davis
International Journal of Entrepreneurship and Small Business 16 (2), 131-146 |
1 |
2012 |
| Exploring service industry culture transformation as a consequence of legislative change: The case of the Real Estate Agents Act 2008
R Davis, M Crotty, R Hawkins
Doing more with less: Proceedings of the Australian and New Zealand … |
1 |
2010 |
| Strategic Dualities of Control: The Case of an Interactive E-Commerce Business Network
M Buchanan-Oliver, R Davis
IMP |
1 |
1999 |
| New Zealand Underdogs: Giving All a” Fair Go”
LP McGinnis, RA Davis, JW Gentry, T Gao, S Jun
JOURNAL OF MACROMARKETING 35 (1), 142-142 |
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2015 |
| Modeling game usage, purchase and perceived complexity
R Davis
Association for Computing Machinery, Inc |
|
2013 |
| The loop model: modeling consumer interactivity in campaigns coupling simultaneous media
R Davis
American Academy of Advertising |
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2013 |
| Modeling Consumer Interactivity in Campaigns Coupling Simultaneous Media
R Davis |
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2013 |
| Conceptualising self concept, self efficacy and perceived enjoyment in the consumption of games
N Gautam, R Davis, B Lang
ANZMAC 2012 |
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2012 |
| Exploring entrepreneurship in developing countries: The case of Vanuatu
R Davis, T Tiseli, M Solomona
Doing more with less: Proceedings of the Australian and New Zealand … |
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2010 |
| Exploring entrepreneurship in Tonga: Factors that constrain and promote entrepreneurial activity
M Solomona, R Davis, M Talakai
Department of Management, College of Business and Economics, University of … |
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2010 |
| “Got any piggy sound effects? Always amusing. Oink Moo Quak” Exploring Consumer Interactivity in Response to Campaigns Coupling Ubiquitous Media
R Davis, T Tiseli
Doing more with less: Proceedings of the Australian and New Zealand … |
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2010 |
| Marketing Relationships in Electronic Commerce Environments Conceptual Foundations
RA Davis
PhD Thesis-University of Auckland |
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1999 |
| Measuring Consumer Interactivity in Response to Campaigns Coupiing iVIobiie and Teievision Media
R DAVIS, L SAJTOS |
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| Measuring the Effectiveness of the Mobile Channel Robert Davis and Laszlo Sajtos, University of Auckland
R Davis |
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| Looking into the Future of Health-Care Services: Can Life-Like Agents Change the Future of Health-Care Services?
MS Torkestani, A Sarrafzadeh, R Davis |
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| Conceptualising Service Dominant Logic in Not for Profit Marketing
M Lim, R Davis |
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| Relationships between Consumers and Brands in Video Games
N Gautam, R Davis |
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| Exploring Entrepreneurship in Tonga: Factors that Constrain and Promote Entrepreneurial Activity
R Davis, M Solomona |
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| REAL VIRTUALITY AND SYMBOLIC TOMATOES
R Davis, M Buchanan-Oliver, R Brodie |
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