Current Research June 2018
As at June 2018, Current Research focused on a global shift in thinking and practice in business: Conceptualising and Measuring Authentic Leadership with Dr Suze Wilson and Mohammad Saleh Torkestani. Data collected is based on the leadership of the 2017 New Zealand General Election (5002 voter responses collected and in analysis) and 2016 United States Presidential […]
Current Research Work in Communications: Authentic Dialogue
Current Research Work in Communications: Authentic Dialogue. There are two parts to this project. Authentic Communication Dialogue Online The first focuses on authenticity online based on Trademe and the mediating and moderating effective of experiential and rational thinking. This work has been conditionally accepted in the leading ranked global journal on digital communications, the Journal […]
Professor Robert Davis – Google Scholar Citations at 7 April 2017
Google Scholar Citations: Professor Robert A. Davis drrobertdavis.com and AIS New Zealand Citation indices All Since 2012 Citations 1084 612 h-index 14 14 i10-index 16 15 Title Cited by Year A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476 302 2003 Conceptualizing and measuring […]
The Power of the Underdog by Malcolm Gladwell
I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]
Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.
Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference (http://www.magscholar.com/joomla/), Le Meridien, Airport Road, Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.
Appointment to Editorial Board of Journal of Marketing Communications
I was pleased to be appointed to the Editorial Board of Journal of Marketing Communications (JMC). JMC is a very good B journal, ranked in the ABDC 2013 Journal Rankings. JMC is very pertinent to marketing theory and practice because it is specifically related to the current communications context; where multiple channels of communication (offline, online, […]
New Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel
Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel Robert Davis: Associate Professor: drradavis@gmail.com or rdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Amish Patel: Master of Business Research Candidate, Auckland, New Zealand. Introduction The aim of this research is to publish the results from our work on sport consumption […]
drrobertdavis.com 