Current Research Work in Communications: Authentic Dialogue. There are two parts to this project. Authentic Communication Dialogue Online The first focuses on authenticity online based on Trademe and the mediating and moderating effective of experiential and rational thinking. This work has been conditionally accepted in the leading ranked global journal on digital communications, the Journal […]
Google Scholar Citations: Professor Robert A. Davis drrobertdavis.com and AIS New Zealand Citation indices All Since 2012 Citations 1084 612 h-index 14 14 i10-index 16 15 Title Cited by Year A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476 302 2003 Conceptualizing and measuring […]
I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]
Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.
Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference (http://www.magscholar.com/joomla/), Le Meridien, Airport Road, Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.
I was pleased to be appointed to the Editorial Board of Journal of Marketing Communications (JMC). JMC is a very good B journal, ranked in the ABDC 2013 Journal Rankings. JMC is very pertinent to marketing theory and practice because it is specifically related to the current communications context; where multiple channels of communication (offline, online, […]
Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel Robert Davis: Associate Professor: firstname.lastname@example.org or email@example.com, Unitec Institute of Technology, Auckland, New Zealand. Amish Patel: Master of Business Research Candidate, Auckland, New Zealand. Introduction The aim of this research is to publish the results from our work on sport consumption […]
I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)
Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high. DISNEY, YAHOO!, GOOGLE TOP LIST OF […]