Hello
This is the space for the teaching and research of Robert Davis. Robert Davis (PhD., University of Auckland) is an Associate Professor. He has published in scholarly journals such as Marketing Science, Journal of Advertising Research, Journal of Service Research, Communications of the ACM, Journal of Consumer and Retail Services, the Journal of Information Technology, Decision Sciences Journal […]
2011 in Review
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 3,800 times in 2011. If it were a NYC subway train, it would take about 3 trips to carry that many people. Click here to […]
Aloha from the 15th Cross Cultural Research Conference, Kona, Hawaii, December 2011
Associate Professor Dr Robert Davissays Aloha from Kona, Hawaii where he is presenting work on entrepreneurship about Tonga and Vanuatu from the 15th Cross Cultural Research Conference, Kona, Hawaii, December 2011.
Latest Masters of Business Research (Work in Progress): Exploring relationships between consumers and brand’s in a computer games environment by Neil Gautam
Authors Neil Gautam Master of Business Student, Department of Management and Marketing, Faculty of Creative Industries and Business, neil.gautam@gmail.com, Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Dr Robert Davis Associate Professor, Department of Management and Marketing, Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: +(649) 815 4321, […]
Latest Masters of Business Research (Work in Progress): Actual Adolescent & Alumni Behaviors in an Entrepreneurial Education Programme – A Longitudinal New Zealand Study by Daniel Peter Hunt PG Dip Business (2010)
Actual Adolescent & Alumni Behaviors in an Entrepreneurial Education Programme – A Longitudinal New Zealand Study Daniel Peter Hunt PG Dip Business (2010) Dr Robert Davis Doctor of Philosophy (1999) Abstract submitted in requirements for Unitec 2011 symposium Unitec Institute of Technology, Business Department of Management and Marketing, Master Programme, Auckland, New Zealand “The best […]
Latest Masters of Business Research (Work in Progress): Conceptualising service dominant logic in not for profit marketing by Mary Lim
Conceptualising service dominant logic in not for profit marketing Mary Lim Research Assistant, Department of Management and Marketing, Faculty of Creative Industries and Business, mlim@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management, Private Bag 92025, Auckland, New Zealand. Robert Davis Associate Professor, Department of Management and Marketing, Faculty of […]
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