This is the space for the teaching and research of Robert Davis.

Robert Davis (PhD., University of Auckland) is an Associate Professor.

He has published in scholarly journals such as Marketing Science, Journal  of Advertising Research, Journal of Service Research, Communications of the ACM, Journal of Consumer and Retail Services, the Journal of Information Technology, Decision Sciences Journal of Innovative Education, Contemporary Management Research, the International Journal of Consumer Research, International Journal of Entrepreneurship and Small Business, Global Entrepreneurship Monitor, International Journal of Mobile Marketing, International Journal of Mobile Communications, International Journal of Bank Marketing, Australasian Marketing Journal, the University of Auckland Business Review and Entertainment Computing.

Robert  is on the editorial board of Internet Research. His research interests are in interactive marketing, digital gaming and marketing, branding, innovation and entrepreneurship, service research and the not for profit business.  He has worked for IBM and consulted for numerous organisations.

Roberts teaching interests (graduate, masters and executive education) include; branding, strategic marketing communications, advanced marketing and the digital enterprise.

He can be contacted on drradavis@gmail.com or rdavis@unitec.ac.nz

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