Case Studies | drrobertdavis.com

Part Two: Not much spark from SPARK (www.spark.co.nz) – The cost of negative WOM and the $591,354,000 question

Posted by Robert Davis (FCIM) on August 20, 2014 in Branding, Case Studies, Robert Davis, WOM |No Comments

Some would have recalled my post on SPARK called: Not much spark from SPARK (www.spark.co.nz). See it here. I decided to add a part two because I was thinking about the actual sales effect of negative word of mouth or WOM. It obviously polarizes and amplifies when you have a high profile case like this. So, […]

AD MAP Case Studies 2014: How brands are built in the digital age.

Posted by Robert Davis (FCIM) on December 5, 2013 in Ad Map, Case Studies, Digital Brand |No Comments

From the December issue of Admap that focuses on the topic of the 2014 Admap Prize ‘How brands are built in the digital age’: The opt-in age of brands, Guy Murphy, JWT [Download]. Invert the accepted, Toby Southgate, The Brand Union [Download]. The perpetual experience engine, Omaid Hiwaizi, Geometry [Download]. The Admap Prize 2014 is free to enter […]