Part Two: Not much spark from SPARK (www.spark.co.nz) – The cost of negative WOM and the $591,354,000 question
Some would have recalled my post on SPARK called: Not much spark from SPARK (www.spark.co.nz). See it here. I decided to add a part two because I was thinking about the actual sales effect of negative word of mouth or WOM. It obviously polarizes and amplifies when you have a high profile case like this. So, […]
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