Robert Davis | drrobertdavis.com

Commerce Commission Retail Market Study 2022

The recent report came out about how competition is not working the the NZ food retail market sector. Essentially because there is a duopoly. Apparently the two big players are making super normal profits of a $1 million NZD each day. WOW. The report? I am going to criticize the recommendations. The main ones were […]

Buy Social Media Branding for Small Business at Timeout Bookshop in Mt Eden, Auckland

Posted by Robert Davis (FCIM) on February 13, 2015 in 5 Sources Model (tm), Robert Davis, Social Media Brand |One Comment

If you would like to Buy Social Media Branding for Small Business: The Five Sources Model by Dr Robert Davis. Go to the Timeout Bookshop in Mt Eden, Auckland. Ask for Jenna and email books@timeout.co.nz. For those not in Auckland please go to Business Expert Press and buy online. This book contains the most latest thinking about […]

New Work (drrobertdavis.com): New Zealand Motorcycle Show

Posted by Robert Davis (FCIM) on January 23, 2015 in Five Sources Model, New Zealand Motorcycle Show, Robert Davis |No Comments

I have recent become involved in the online and social media strategy of New Zealand Motorcycle Show About the New Zealand Motorcycle Show The Rotary Club of Papakura is holding what will be New Zealand’s premium Motorcycle Show, The New Zealand Motorcycle Show. It is great to announce the dates of the New Zealand Motorcycle Show. ASB Showgrounds, […]

Does Online Retail Save a Traditional Retail Business? Yeah: NAH

Posted by Robert Davis (FCIM) on January 13, 2015 in 5 Sources Model (tm), Online Shopping, Robert Davis, Social Media Brand |No Comments

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

Social Media Branding for Small Business – Hard Copy Cover Art Released 14 December 2014 (Getting Close to Hard Copy Publication)

Posted by Robert Davis (FCIM) on December 14, 2014 in 5 Sources Model (tm), Robert Davis, Social Media Brand, Source 1: Functional SMB, Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB, Source 5: Relational SMB |No Comments

Social Media Branding for Small Business – Hard Copy Cover Art Released 14 December 2014 (Getting Close to Hard Copy Publication)

Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA

Posted by Robert Davis (FCIM) on November 25, 2014 in 5 Sources Model (tm), Robert Davis, Soclal Media Brand |No Comments

Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA. The hard copy will also include cases from Inna Piven.

What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings

Posted by Robert Davis (FCIM) on September 4, 2014 in Branding, Branding Trends, Robert Davis |No Comments

From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]

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