Buy Social Media Branding for Small Business at Timeout Bookshop in Mt Eden, Auckland

If you would like to Buy Social Media Branding for Small Business: The Five Sources Model by Dr Robert Davis. Go to the Timeout Bookshop in Mt Eden, Auckland.  Ask for Jenna and email books@timeout.co.nz. For those not in Auckland please go to Business Expert Press and buy online. This book contains the most latest thinking about […]

New Work (drrobertdavis.com): New Zealand Motorcycle Show

I have recent become involved in the online and social media strategy of New Zealand Motorcycle Show About the New Zealand Motorcycle Show The Rotary Club of Papakura is holding what will be New Zealand’s premium Motorcycle Show, The New Zealand Motorcycle Show. It is great to announce the dates of the New Zealand Motorcycle Show. ASB Showgrounds, […]

Does Online Retail Save a Traditional Retail Business? Yeah: NAH

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA

  Social Media Branding for Small Business – Final Proof Stage Before Hardcopy Publication December 2014 in the USA. The hard copy will also include cases from Inna Piven.  

What is Social Media? "I never travel without my diary. One should always have something sensational to read in the train." The Importance of Being Earnest. Oscar Wilde

I have just bought a new mountain bike and have spending some time on the back trails.  This time always gives rise to thinking and new ideas as I ponder some of the deeper questions in life. Recently I was thinking about: What is Social Media?  I was thinking about this because of a forthcoming […]

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by  Davis, R.; Piven, I.; Breazeale, M.

What is the most value brand in the world? Millward Brown, Brand Finance and Interbrand Rankings

From the “The Economist, 30 August 2014, pp 53-54 (two articles); The Daily Telegraph, 2 September 2014, p B5; telegraph.co.uk, 2 September 2014” The Chartered Institute of Marketing in the UK cites that “Brands can be the most valuable things that a company owns; Millward Brown calculates that they make up 30% of the value […]

Political Marketing: Part 4 – Be Good and Behave

A student of mine, Van, was talking to me about my last post on political marketing and the effect of aggressive comparisons. Not playing fair and marketing in an unethical way. So, called dirty politics. Van recalled a great campaign by Apple which we probably all know where a comparison is made between Apple and the […]