Don’t Confuse Networking With Card Swapping
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“So how should you approach a networking event?
Aim to meet 1- 3 new people: The goal of attending any networking event should be to commence establishment of 1 to 3 new relationships. There are plenty of networking opportunities; you will not build an entire network in one event. A relationship is based on knowing people well enough so that when you call them in six months’ time, they will remember who you are. This is never done with simply swapping cards and giving them your elevator pitch. Take your time and get to know them and their business. My goal when I attend a conference is to make one new real connection.”