The winners of the inaugural Creative Effectiveness Lions, announced in Cannes on Saturday evening, are now available to browse on warc.com.

Walker’s Sandwich, developed by AMV BBDO London, won the Grand Prix for a campaign utilising celebrity branding and event marketing that increased the PepsiCo snack brand’s revenue by 26%.

The other winners were:

. There’s a McDonald’s for everyone (Leo Burnett London).

. The Man Your Man Could Smell Like (W+K Portland for Old Spice).

. The Pacific (Colenso BBDO Auckland for TVNZ).

. W.A.L.S. (BBDO India for Gillette Mach3).

. You’re not you when you’re hungry (BBDO New York for Snickers).

Browse these and 130 other entrants on warc.com now.

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