Tag: Advertising

Traditional Marketing Vs. Digital Experience? The Difference in Experiential Value.

Posted by Robert Davis (FCIM) on January 14, 2015 in Advertising, Digital Marketing, Google, Traditional Marketing |No Comments

Often the question is brought up about the brand and the difference between traditional marketing vs. digital experience? The answer lies in the outcome and consequences. Primarily the difference is in the customers experiential value and the protection of that by the channel. A simple example is a current campaign that is based upon advertising communications […]

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Some Cool Ad Creative – Babies and Water

Posted by Robert Davis (FCIM) on November 5, 2013 in Advertising, Creative |No Comments

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Some Great Create Ads From Arrows

Posted by Robert Davis (FCIM) on October 23, 2013 in Americas Cup |No Comments

Arrows – My favorite:

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BSNS 7454 Strategic Brand Management – CEMIX Students – Brand Strategy Development Projects – 2013

Posted by Robert Davis (FCIM) on June 8, 2013 in Bachelor of Business, Branding, BSNS 7454 Strategic Brand Management, Robert Davis, Student Success |No Comments

Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for CEMIX. You have done a great job going through the initial customer brand analysis through to strategy formulation. Thank you to Jessica Baird for your support at CEMIX Marketing.  Like the Rinnai students – well done!! See other […]

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What is SoDA-Pi?

Posted by Robert Davis (FCIM) on May 27, 2013 in SoDa-Pi |No Comments

Social Media Community: Building Brand Relationships Outsource the Brand By Robert Davis and Inna Piven (SoDA-Pi) “To the community.”  “Some businesses are not sure what to discuss on their social networking pages. They just bombard us with specials and try to sell their products and services. To me social media is not about selling. It’s about the […]

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American Academy of Advertising, 2013: THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis : Presented at American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America

Posted by Robert Davis (FCIM) on April 5, 2013 in American Academy of Advertising, LOOP Model, Robert Davis |No Comments

THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis Presented at: American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America [Paper] [Presentation] ABSTRACT Based on the responses of 498 consumers, this research simulates the LOOP Model, the consumer’s experience of interactivity when interacting with campaigns simultaneously coupling the ubiquitous mobile channel (e.g., mobile/smartphone/iPhone/iPad) with […]

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"Facebook Is a ‘Mobile Company,’ But Is That a Good Business? (Bloomberg)": YES: Facebook is the new Google (Davis).

Posted by Robert Davis (FCIM) on January 31, 2013 in Advertising, Facebook, Google, LOOP Model, Robert Davis |No Comments

The results just came out for Facebook showing that 23% of their revenue is now from mobile ad (up from 14%). The question is; is this good news? The full article is here (Facebook Is a ‘Mobile Company,’ But Is That a Good Business? by Bloomberg) My view is yes. For two reasons: 1. Consumers […]

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A good example of an ad that touches the experience, involvement and engagement of a brand towards consumers by Diego Romero

Posted by Robert Davis (FCIM) on October 25, 2012 in Advertising, Diego Romero |One Comment

Kia Ora Robert!: Dont know if u have seen it, but its a good example of an ad that touches the experience, involvement and engagement of a brand towards consumers. I reckon, its a funny and nice example to be used in class. Greetingsss: Diego Romero Thanks Diego. Good thinking and analysis.

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