L-e-tter from America: Episode 1: An expedition commences


A video letter from Peter Mellalieu, Department of Management & Marketing

Over the period July-August 2011 I conducted an expedition to the United States of America. The focuss of my expedition was to study regional development approaches to innovation and entrepreneurship development, especially regarding the challenge of ‘greening the business’. Specifically, I explored how regions, cities, and universities are incorporating policies and practices for improving their environmental footprint.

Episode one covers the first leg of the journey, from Rosebank Road business district, Auckland, New Zealand, to Berkeley, California. Future episodes will report on my visits around Boston, Massachusetts, and Miami, Florida.

Technical note

The video was produced at 38 000 feet using iMovie on an iPad.

Aerial shot of Berkeley
Aerial view of Berkeley, California. Image via Wikipedia

Related articles

Enhanced by Zemanta

1 Comment

  1. […] (n.d.). . Retrieved June 20, 2011, from http://icie.net/v2/miami.php Mellalieu, P. J. (2011). ‪Letter From America # 1- An expedition commences. Letter from America. Retrieved from […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: