L-e-tter from America: Episode 1: An expedition commences

  A video letter from Peter Mellalieu, Department of Management & Marketing Over the period July-August 2011 I conducted an expedition to the United States of America. The focuss of my expedition was to study regional development approaches to innovation and entrepreneurship development, especially regarding the challenge of ‘greening the business’. Specifically, I explored how […]

Creating the future through 'Innovation and Entrepreneurship' – BSNS 5391 commencing August 2011

Welcome to ‘Innovation and Entrepreneurship‘ (Unitec BSNS 5391). This course introduces you to the systematic processes of innovation management, creativity, new venture creation, and entrepreneurship. These processes are essential for the successful growth and development of a variety of organisational forms including: corporates, small-medium enterprise (SMEs), and start-up ventures. Consequently, this course presumes that the […]

The Department of Management and Marketing farewells Halmstad Marketing Students – May 2011

In February the Department of Management and Marketing hosted 14 final year marketing students from Halmstad University in Sweden. The students completed a 10 week internship with companies in and around Auckland before flying back to Sweden to finish their studies. The Department would like to thank the following companies for providing invaluable work experience […]

Välkomna to the Swedish marketing students from Halmstad University!

After a long flight from Sweden, the 14 Halmstad University students finally arrived in Auckland on the 8th February 2011. After a briefing about their work placements from Denisa Hebblethwaite they enjoyed a lunch with the DoMM staff. The students will be performing a 3 month internship in several interesting companies such as Pure SEO, […]

Thanks to the staff of the DoMM

With this message Elodie and I will say thank you to all the staff of the Department of Management and Marketing Unitec for the warm welcome they gave us. We want to thank especially Associate Professor Robert Davis for accepting us into the department and the trust he has put in us. It is a […]

Welcome to Elodie and Pierre from Belgium, 2011.

Elodie Viaene from IESN and Pierre Jones from EPHEC are our Summer Interns. They started last week and are already a key part of our department.  Elodie says “the people in the department are very nice and welcoming.”  She does note though how serious the department is about its teaching, research and other activities with […]

More Good News from the Bachelor of Business: End of placement reflections from an Industry Based Learning Student

My name is Denisa Hebblethwaite and I am the lecturer and co-ordinator of the Industry Based Learning (IBL) course.  IBL forms a cornerstone  of the Bachelor of Business degree and is a key reason why our students lead applied business. Often our international students find industry placements a new and exciting (sometimes challenging) experience. Here is one […]