Dr. Robert Davis (Ph.D) FCIM (UK)

Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira and Bushra and Kaly and Humaira) in the Marketing Strategy (APMG 8117) course in September 2011 at Fisher and Paykel Healthcare.

Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in business in New Zealand. Why? This course is question lead rather than theory drowned. This course of study provides students with an enhanced capability to examine advanced marketing theory and practice within different  contexts; consumer, business to business, services, sustainability, technology mediated, and socially mediated. Students  critically examine the proposition that to strategically understand and apply marketing, they should have a holistic perspective that envelops different core contexts.

One of the key highlights of the course this year is that we directly work with the senior management of some of New Zealand’s leading companies; Super Liquor

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