Six Key Principles of Engagement: Content (in Blogs)
In my current Master of Business course APMG 8119 Digital Enterprise, students have been posting assignments and their journey through the course on their own course blogs (HERE) . The final assignment assignment is the course is this blog and their own critique of it according to the following 6 ways to shape content driven engagement:
1. It’s for the customers… not the company.
2. Content flow trumps perfection & polish.
3. Call to Action – Measurable Engagement.
4. You’re creating more content than you realise.
5. You don’t have to create everything you publish.
6. Engagement is the key metric.
This is based on the work of Jason Kemp: Here for full presentation [Jason Kemp on Content – 2013 – APMG 8119 Digital Enterprise].
To practice what I preach I would like to highlight my own blog and the postings of content since Friday the 25th October of content related to this course APMG 8119 Digital Enterprise. MOre specifically the content was related to the October 25, 2013 APMG 8119 DIGITAL ENTERPRISE 2013 GCSB DEBATE: LIVE . Here is the video.
Since that time there have been nearly 300 people visiting my blog to view this content as well as other content. So, this posting placing emphasis on a very key and simple points related to the Six Key Principles of Engagement: Content (in blogs):
1. It’s for the customers… not the company: the content is specifically related to a key issue for business, consumers and society.
2. Content flow trumps perfection & polish: There were about 15 posts on that day of various content – photos, comments, presentations, video.
3. Call to Action – Measurable Engagement: Engagement was measured – see below.
4. You’re creating more content than you realise: When looking at the content created during the debate it was significant. With more time – I could go further.
5. You don’t have to create everything you publish: At the end of the day the students created the content. I was then able to co-create additional meaning through the posts. Now, in this post it goes further and in linked back into learning. It is also linked back to the course as well as the work of Jason Kemp.
Hence the measured results. It continues to take the monthly results to around 800/month:
GREAT CONTENT ONLINE = ENGAGEMENT