What is Great Content for Social Media Branding?

What is Great Content for  Social Media Branding?

Lets face it. A key question on all branding and marketing professionals is what is great content for social media branding? What is effective in other words according to your objectives.

Not surprising, I have been thinking about this question for over 20 years. I have a lot of conclusions and today is not different. Here is another which has been stimulated with working with my students, colleagues, clients and book on social media branding.

There are lots of answers but here is just one simple one. Our customers love content that is about them. That makes the brand experience about their experience. Totally. This goes well beyond cocreation. We let go of control. It inverts the whole theory and practice of branding on itself.

Here is a case example. It is pretty simple. These are my customers. What do they like? They like this content. This is measured in likes on Facebook. This brand experience also is translated to their own communities and from there it polarizes. When I look at the photo it symbolizes the customer experience. Maybe that is as simple as the smiles.