Buy Social Media Branding for Small Business at Timeout Bookshop in Mt Eden, Auckland

If you would like to Buy Social Media Branding for Small Business: The Five Sources Model by Dr Robert Davis. Go to the Timeout Bookshop in Mt Eden, Auckland.  Ask for Jenna and email books@timeout.co.nz. For those not in Auckland please go to Business Expert Press and buy online. This book contains the most latest thinking about […]

Does Online Retail Save a Traditional Retail Business? Yeah: NAH

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

Look. Eat. Like. Share. By Daniel Nogueira. Redefine the Way to Think About Restaurants and the Digital Space

This was one of the best projects today as part of my digital marketing class at the NZ Institute of Education.  This was a cool way to redefine the way to think about restaurants and the digital space. Great work Daniel Nogueira. Contact me if you would like to talk to Daniel about his ideas.

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by Davis, R.; Piven, I.; Breazeale, M

Paper Viewed 1748 Times: Conceptualizing the brand in social media community: The five sources model, Journal of Retailing and Consumer Services, Volume(s) 21, 18- Apr-2014, Pages 468-481 by  Davis, R.; Piven, I.; Breazeale, M.

Case: Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand

I thought this was a very interesting and current case example. It is about product brands and the Lewis Road Creamery Fresh Chocolate Milk – Using Social Media to Effectively Launch Your Product Brand. It is about creating the Social Media Brand both on and off line. The campaign is pretty simple. Hysteria. People going mad over Lewis […]

Social Media Analytics Should be Brand Driven: Towards the 5-SAME Model

In this article I will explore why Social Media Analytics Should be Brand Driven. Brand, meaning the Social Media Brand.  There are obviously many different perspectives on what should be measured as a business analytic and why. But here is my perspective based on my branding work with colleagues. The current work focuses on the development […]

SOCIAL MEDIA BRANDING (THE 5–SOURCES MODEL): Community Reboot

I have been working on a revision of our book on social media branding. This time being published in hard copy through the Business Expert Press in the USA. After quite a few reviews, I think we are the stage to go to publication. It is an exciting new journey and great to be able […]

Woollen Treasures: Planet J9 Mosiac Social Media Branding (So Warm)

Another great example of a small business social media brand. A simple approach leveraging the 5-Sources Model and its principles. Taking the offline activity out to the community. Symbolic of the mosaic, this winter creation of content creativity will help to bind the community. It is emotional and much about the self as well as […]