New ‘A’ Publication: Comparing Gendered Behavior and Online Shopping – Download Paper

Davis, R.A., S. Smith, B Lang (2017). A Comparison of Online and Offline Gender and Goal Directed Shopping Online, 38, 118-1125. Journal of Retailing and Consumer Services, [ABDC Ranking: A]. Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping

Our findings show that the consumer’s perception of their gendered behaviour (offline and online) effects online goal-directed shopping motivation and purchase intentions. The gender effect is stronger for females online but stronger offline for males.

 

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