New ‘A’ Publication: Comparing Gendered Behavior and Online Shopping – Download Paper

Davis, R.A., S. Smith, B Lang (2017). A Comparison of Online and Offline Gender and Goal Directed Shopping Online, 38, 118-1125. Journal of Retailing and Consumer Services, [ABDC Ranking: A]. Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping Our findings show that the consumer’s perception of their gendered behaviour […]

A Comparison of Online and Offline Gender and Goal Directed Shopping Online

Some good new on the research front. Download here: Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping. An unconditional acceptance in the  Journal of Retailing and Consumer Services of the paper:  “A Comparison of Online and Offline Gender and Goal Directed Shopping Online” ‘A’ level ranking (ABDC): http://www.abdc.edu.au/master-journal-list.php?title=Journal+of+Retailing+and+Consumer+Services&issn=&for=0&rating= This paper is based […]

Does Online Retail Save a Traditional Retail Business? Yeah: NAH

There has been a lot of debate recently on the whole question of whether Online Retail Saves a Traditional Business. Simply meaning that traditional retail businesses need to start to engage in online retail to maintain and increase their customer base as well as potentially improve customer service and/or reduce costs. I feel the need to […]

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]

The 2013 World Marketing Congress Proceedings 2013: hosted by Monash University Department of Marketing

The 2013 World Marketing Congress Proceedings are now available on the congress website. To download the Proceedings go to http://www.2013wmc.org/2013WMC-Final-Proceedings.pdf (67MB). The Academy of Marketing Science 16th biennial World Marketing Congress was proudly hosted by Monash University Department of Marketing. Monash University – Department of Marketing 900 Dandenong Road Caulfield East, VIC 3145 Copyright (C) […]

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]

How do you know online retailing is more significant than high street retailing?

How do you know online retailing is more significant than high street retailing? When your 14 year old daughter receives 3 parcels by mail and courier of etail product in one day from USA, UK and Australia. So proud.      

Samuel Stadler – GM from BeyondD talks to APMG 8119 Digital Enterprise students on Customer Experience: New Shopper

Pier Fawkes (PSFK) Consumers will increasingly: Want to have a say on what is produced Enjoy lending a hand to fellow shoppers Gather people around to get a better price Want to be rewarded for sharing shopper expertise Demand sophistication based on personal knowledge Allow personal data to be traded for a better experience Seek […]