The winners of the inaugural Creative Effectiveness Lions, announced in Cannes on Saturday evening, are now available to browse on warc.com.
Walker’s Sandwich, developed by AMV BBDO London, won the Grand Prix for a campaign utilising celebrity branding and event marketing that increased the PepsiCo snack brand’s revenue by 26%. The other winners were: . There’s a McDonald’s for everyone (Leo Burnett London). . The Man Your Man Could Smell Like (W+K Portland for Old Spice). […]
AAA 2012 Doctoral Dissertation Competition
Call for Proposals AAA 2012 Doctoral Dissertation Competition Submission Deadline: November 4, 2011 The American Academy of Advertising is pleased to announce its 2012 Doctoral Dissertation Competition. The competition exists to promote doctoral research in advertising. Each award is in the range of $1,000 to $2,500. In addition to the standard awards, the Dunn Award […]
The Conversation Prism: Very COOL by Brian Solis and JESS3
“The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you’re missing!” <a href="
drrobertdavis.com 