Digital Brand

Pokemon Go. Why this brand continues to capture the imagination of the user?

Posted by Robert Davis (FCIM) on July 26, 2016 in Digital Brand, Pokemon Go, Uncategorized |No Comments

Pokemon Go. Why this brand continues to capture the imagination of the user? Not convinced: Here is some stats from the App Institute. A key question for digital strategists and in fact anyone involved with the development of marketing strategy is: Why Pokemon Go is such a powerful brand? Real Virtuality of the Digital Brand […]

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Divvyapp.com by Camila Da Fonseca

Posted by Robert Davis (FCIM) on December 12, 2014 in Digital Brand, Divvyapp.com |No Comments

Divvyapp.com by Camila Da Fonseca in Digital Marketing with Dr. Robert Davis at NZ INSTITUTE OF EDUCATION.  A cool app that focuses  in managing a person’s giving to charities. Cool.

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NZFOODCOURT.COM…Now being developed by Patrick Peque

Posted by Robert Davis (FCIM) on December 12, 2014 in Digital Brand, Interactive marketing, NZFOODCOURT.COM |No Comments

NZFOODCOURT.COM…Now being developed by Patrick Peque in Digital Marketing at the NZ Institute of Education with Dr. Robert Davis.  Cool  🙂

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Everything You Know About Branding Is Wrong – Forbes

Posted by Robert Davis (FCIM) on December 5, 2013 in Digital Brand, Social Media Brand |No Comments

http://www.forbes.com/sites/onmarketing/2013/12/03/everything-you-know-about-branding-is-wrong/

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AD MAP Case Studies 2014: How brands are built in the digital age.

Posted by Robert Davis (FCIM) on December 5, 2013 in Ad Map, Case Studies, Digital Brand |No Comments

From the December issue of Admap that focuses on the topic of the 2014 Admap Prize ‘How brands are built in the digital age’:  The opt-in age of brands, Guy Murphy, JWT [Download]. Invert the accepted, Toby Southgate, The Brand Union [Download]. The perpetual experience engine, Omaid Hiwaizi, Geometry [Download]. The Admap Prize 2014 is free to enter […]

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