Pokemon Go. Why this brand continues to capture the imagination of the user?

Pokemon Go. Why this brand continues to capture the imagination of the user? Not convinced: Here is some stats from the App Institute. A key question for digital strategists and in fact anyone involved with the development of marketing strategy is: Why Pokemon Go is such a powerful brand? Real Virtuality of the Digital Brand […]

Divvyapp.com by Camila Da Fonseca

Divvyapp.com by Camila Da Fonseca in Digital Marketing with Dr. Robert Davis at NZ INSTITUTE OF EDUCATION.  A cool app that focuses  in managing a person’s giving to charities. Cool.

NZFOODCOURT.COM…Now being developed by Patrick Peque

NZFOODCOURT.COM…Now being developed by Patrick Peque in Digital Marketing at the NZ Institute of Education with Dr. Robert Davis.  Cool  🙂

AD MAP Case Studies 2014: How brands are built in the digital age.

From the December issue of Admap that focuses on the topic of the 2014 Admap Prize ‘How brands are built in the digital age’:  The opt-in age of brands, Guy Murphy, JWT [Download]. Invert the accepted, Toby Southgate, The Brand Union [Download]. The perpetual experience engine, Omaid Hiwaizi, Geometry [Download]. The Admap Prize 2014 is free to enter […]