Mary Lim – Masters Thesis Graduation 2012: EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE

I was honoured to be Mary Lims supervisor and I don’t mind be very proud of that. EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE By┬áMary Pui-Ling Lim A thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Unitec Institute of Technology Abstract The not-for-profit (NFP) sector began to adopt […]