"The Google Story" – David Vise speaks at Google
more about ““The Google Story” – David Vise speak…“, posted with vodpod
"The Google Story" – David Vise speaks at Google
more about ““The Google Story” – David Vise speak…“, posted with vodpod
The Big Picture CAM + LOOP: A Conceptual Model of Communications in Ubiquitous Markets (uMarkets)
If you have read the two posts on: The CAM Model: [http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/] and The LOOP Model: [http://ubelab.wordpress.com/2008/08/11/the-loop-conceptualizing-and-measuring-consumer-interactivity-in-response-to-campaigns/] You may realize where I am going An overall conceptual model of communications in ubiquitous markets or uMarkets. This is the next publication I am working on. Slow work in progress but it is my belief that it […]
The CAM Model: Conceptualizing Wireless Advertising Strategy in Mobile Commerce Environments
The work on conceptualizing advertising strategy in wireless environments is summarized below. It started in 2003 and it was nearly published in the Journal of Advertising in 2005. Unfortunately, one of the reviewers could not get their head around the proposition that the mobile channel is fundamentally different from the web. After 3 reviews and […]
CMON GT^: Youth branding in a social marketing context
CMON GT^ is youth branding in a social marketing context. This was an interactive marketing project that I developed and implemented with other stakeholders in Auckland, NZ, with the view of developing a national platform. Despite the success of the campaign it was disappointing that SPARC did not continue to support the brands development. Here […]
The LOOP Model: Conceptualizing and Measuring Consumer Interactivity in Response to Campaigns
I would like to showcase some research I have been doing since 2003 on the interactivity between the mobile or ubiquitous channel and other channels of communication. The below summary of the paper is due to be published in the Journal of Advertising Research in the 2008 September 48 (3) issue. The paper arose out […]
drrobertdavis.com 