Tag: LOOP Model

The Importance of Measuring the Effectiveness of Your Social Media Branding

Posted by Robert Davis (FCIM) on November 25, 2013 in measurement, Robert Davis |No Comments

The final chapters in Social Media Branding focus on Measuring the Effectiveness of Your Social Media Branding. There is no use have a brand unless it is not effective. We talk about the important of channels of interaction engagement through two models. We extend the branding model to include interactivity across channels of interaction. To do […]

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Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.

Posted by Robert Davis (FCIM) on November 13, 2013 in LOOP Model, MAG Scholar, Research |No Comments

Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference (http://www.magscholar.com/joomla/), Le Meridien, Airport Road, Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri  for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.

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