Professor Robert Davis – Google Scholar Citations at 7 April 2017
Google Scholar Citations: Professor Robert A. Davis drrobertdavis.com and AIS New Zealand Citation indices All Since 2012 Citations 1084 612 h-index 14 14 i10-index 16 15 Title Cited by Year A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476 302 2003 Conceptualizing and measuring […]
The Power of the Underdog by Malcolm Gladwell
I am working with Associate Professor Lee McGinnis from Stonehill College on New Zealand rugby fan behavior and the underdog. Additional work is being done myself and Amish Patel in his Master of Business Thesis Please some recent work also on the topic on 60 Minutes by Malcolm Gladwell: “David had an advantage over Goliath? Malcolm […]
Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.
Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference (http://www.magscholar.com/joomla/), Le Meridien, Airport Road, Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.
Appointment to Editorial Board of Journal of Marketing Communications
I was pleased to be appointed to the Editorial Board of Journal of Marketing Communications (JMC). JMC is a very good B journal, ranked in the ABDC 2013 Journal Rankings. JMC is very pertinent to marketing theory and practice because it is specifically related to the current communications context; where multiple channels of communication (offline, online, […]
New Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel
Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel Robert Davis: Associate Professor: drradavis@gmail.com or rdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Amish Patel: Master of Business Research Candidate, Auckland, New Zealand. Introduction The aim of this research is to publish the results from our work on sport consumption […]
I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)
Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high. DISNEY, YAHOO!, GOOGLE TOP LIST OF […]
Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967
Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]
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