American Academy of Advertising September 2011 Newsletter

I am pleased to share the September 2011 Newsletter of the American Academy of Advertising.

In this issue:
– Featured Teaching Column by Esther Thorson (Missouri School of Journalism)
– Featured Research Column by Hairong Li (Michigan State University)
– The President’s Column by Herb Rotfeld
– Special Column by new editor, Anca Micu
– Practitioners Speak: Michelle Peluso, Global Consumer Chief Marketing and Internet Officer, Citigroup Inc. and Vanessa Collela, Chief Marketing Officer for North America Consumer Bank, Citibank.

Also, be sure to check out:
– AAA Notes
– AAA Job Announcements
– AAA Calls for papers

View or download AAA Newsletter March 2011 issue at

Items for the December 2011 issue are due by November 15, 2011.
Please email newsletter items directly to Anca Micu at

I hope you will submit items to the newsletter and share this issue of the AAA Newsletter with interested faculty, staff, students and practitioners at your university.

Anca Micu
Editor, AAA Newsletter
Welch College of Business
Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825
Phone: 203.371.7813

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