The Best Masters Course in New Zealand (World Famous in New Zealand :-) ) – PG Dip Business/Master of Business – APMG 8117 Marketing Strategy 2011
Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira and Bushra and Kaly and Humaira) in the Marketing Strategy (APMG 8117) course in September 2011 at Fisher and Paykel Healthcare.
Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in business in New Zealand. Why? This course is question lead rather than theory drowned. This course of study provides students with an enhanced capability to examine advanced marketing theory and practice within different contexts; consumer, business to business, services, sustainability, technology mediated, and socially mediated. Students critically examine the proposition that to strategically understand and apply marketing, they should have a holistic perspective that envelops different core contexts.
One of the key highlights of the course this year is that we directly work with the senior management of some of New Zealand’s leading companies; Super Liquor, Rakon, Air New Zealand, Fisher and Paykel Heathcare and this week Turners and Growers. Robert is critical of traditional courses on marketing at this level that are driven only by theory based from academic journals. Many of these journals come from a European and US context. While this is valuable we have to ask the fundamental question in business and marketing about who drives theory development. In Robert’s experience it is business. So, what better place to start when wanting to learn about advance marketing theory. We start with New Zealand businesses.