American Academy of Advertising Proceedings 2011 Asia-Pacific Conference

Conference Proceedings

Every year the AAA holds a conference at which advertising research findings and theories are presented, as well as papers concerning methods of teaching advertising. Following each annual conference, the papers presented at that meeting are compiled into a published Proceedings. Below are links to Tables of Contents (1996-2010) or annotated bibliographies (1980-1995) of archived Proceedings.

In addition, the AAA started a bi-annual Asian-Pacific Conference in 2001. Proceedings of those conferences were also published.

See proceedings here.