Samuel Stadler – GM from BeyondD talks to APMG 8119 Digital Enterprise students on Customer Experience: New Shopper

Pier Fawkes (PSFK)

Consumers will increasingly:

  1. Want to have a say on what is produced
  2. Enjoy lending a hand to fellow shoppers
  3. Gather people around to get a better price
  4. Want to be rewarded for sharing shopper expertise
  5. Demand sophistication based on personal knowledge
  6. Allow personal data to be traded for a better experience
  7. Seek instant access to expertise
  8. Take advantage of technology
  9. Want to be offered a perfect match

(Source: PSFK – The Future of Retail Study, 2012)

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