Samuel Stadler – GM from BeyondD talks to APMG 8119 Digital Enterprise students on Customer Experience: New Shopper
Pier Fawkes (PSFK)
Consumers will increasingly:
- Want to have a say on what is produced
- Enjoy lending a hand to fellow shoppers
- Gather people around to get a better price
- Want to be rewarded for sharing shopper expertise
- Demand sophistication based on personal knowledge
- Allow personal data to be traded for a better experience
- Seek instant access to expertise
- Take advantage of technology
- Want to be offered a perfect match
(Source: PSFK – The Future of Retail Study, 2012)
drrobertdavis.com 
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