BSNS 7454 Strategic Brand Management – 2013 – Cemix Project

Associate Professor Robert Davis with students from his  BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: