BSNS 7454 Strategic Brand Management – 2013 – Cemix Project

Associate Professor Robert Davis with students from his  BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.

Unitec_Cemix_visit_2

 

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