Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations

It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh and City Fitness.

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There work can bee seen here on their class blogs:

This assignment is a detailed analysis of customer experience in a digital context in a real case organisation chosen by the learner in consultation with the lecturer. The development and analysis of the customer experience will be guided by a grounded theory analysis by interview of 3 customers as well as current theory and practice.

Here are Somchay Indavong and Mike Masiye presenting.

Somchay Indavong

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Mike Masiye 

APMG 8119 - 2

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